Why has canola oil become the new favorite of the grain and oil market?
With so many cooking oils in the supermarket, have you chosen the right one? What is truly green and healthy oil, have you chosen the right one? Did you know that Hulunbuir is not only about lamb, but also about canola oil! Highly recommended by experts, canola oil has made its way onto the dining tables of countless households. Why? Let's take a look at what makes canola oil so unique.
Among the dazzling array of premium cooking oils, canola oil is hailed as one of the healthiest oils in the world, and many doctors and nutrition experts speak highly of the components contained in canola oil. Among all commonly used cooking oils, canola oil has a plant-based omega-3 fatty acid content of (11%), and canola oil's saturated fat content is low (7%), only half of olive oil's saturated fat (15%). In addition, canola oil is rich in monounsaturated fat (63%) and contains no trans fat. The U.S. Food and Drug Administration (FDA) has approved a qualified health claim; research shows that because canola oil's unsaturated fat content (over 92%) is extremely high, it can help lower harmful low-density lipoprotein (LDL) cholesterol, thereby reducing the risk of cardiovascular disease.
In recent years, people have paid more and more attention to healthy cooking oil. Comparing the myriad categories of cooking oil on the market, health experts and chefs generally agree that canola oil is good for heart health and is highly versatile in cooking. In China, heart disease and diabetes are among the leading causes of death, so reducing saturated fat intake and replacing it with a moderate amount of healthy fats is crucial. Zhao Liang, a well-known domestic oil expert and chairman of the China and International High-End Edible Oil Industry Alliance, said, "Canola oil as a daily cooking oil is absolutely the wise choice for the future."
In addition, chefs and culinary experts also consider canola oil a kitchen essential. Canola oil's neutral taste, light texture and high heat tolerance (smoke point as high as 230°C/468°F) make it very suitable for everyday Chinese cooking.
Favored by time and place, CangmangyaoCanola oil development faces a major task
Although canola oil, as a type of premium cooking oil, has been recognized by many experts, compared with traditional oils such as blended oil and peanut oil, canola oil still faces many problems common to niche cooking oils, especially in market promotion, where consumer acceptance has not been as high as expected. A reporter's survey in supermarkets found that olive oil, walnut oil and a whole range of other niche food oils all find it hard to escape the fate of "discounts" or "buy-one-get-one" promotions.
"For the market to accept it and consumers to recognize it takes a process. Whoever can persevere through this process and stand out must rely on product quality that withstands scrutiny!" Therefore, Cangmangyao canola oil has a long and arduous road ahead. Shen Yanzhong, chairman and general manager of Hulunbuir Heshijia Food Co., Ltd., said that the reason Heshijia is confident of becoming the final winner can be summed up in two aspects: favorable timing and favorable geography.
Cangmangyao canola oil is the flagship work of Hulunbuir Heshijia Food Co., Ltd., with an innate natural ecological code. Hulunbuir Agricultural Reclamation Group integrated its resources and made "Cangmangyao canola oil," produced by its subsidiary Heshijia Food Co., Ltd., its flagship product, going all out to build a leading brand in China's canola oil category. Heshijia has always taken it as its mission to create a national brand of healthy cooking oil from an ecological place of origin. Drawing on Hulunbuir's excellent ecological environment and the resource advantages of the reclamation area's planting bases, the Cangmangyao canola oil it produces has won titles including Famous Trademark of Inner Mongolia Autonomous Region, Inner Mongolia "Famous, Excellent and Special" Product, "Rest Assured Oil" for public consumption, and Inner Mongolia Famous Brand Product; at the same time, the product has obtained Green Food certification and passed the "National Eco-Origin Product Protection Certification," becoming the first canola oil brand in Inner Mongolia Autonomous Region to be a China Eco-Origin Protected Product.
Commanding the geographical advantage of a high-quality canola oil production region is Heshijia's "favorable geography." Healthy oil cannot be separated from high-quality raw materials. The raw materials for Cangmangyao canola oil come from Hulunbuir Agricultural Reclamation's 6 million mu of black calcium soil, whose soil contains as much as 17% protein and is rich in organic matter and calcium. There is no pollution here, and it is known as "green pure land, heavenly grassland." In raw material production, full use is made of the natural advantages of the Hulunbuir grasslands, such as long sunshine hours and large day-night temperature differences that help prevent pests and diseases. Pure physical pressing is used, retaining the natural, pure nutritional content and vitality of canola oil, with no GMOs and no artificial additives, ensuring the product's safe, pure and green quality.
Appraised by the Oil Crops Committee of the Crop Science Society of China, Cangmangyao canola oil was evaluated as "five good and three excellent," namely the product characteristics of good ecology, good raw materials, good craftsmanship, good quality and good nutrition. It is a green, safe, nutritious, healthy and high-quality edible vegetable oil.
Keeping pace with the times, a good product still needs good marketing
A good product speaks for itself, but a good product even more needs marketing and promotion that keep pace with the times. Since 2015, Heshijia has begun strategic cooperation with Inner Mongolia's most influential marketing consulting service company, Xianxing Brand; in 2016, it invited "Jixiang Sanbao" to serve as a heartfelt brand ambassador for the company; during the spring sugar and wine fair in 2016, it successfully held the "China Canola Oil Industry Innovation Forum and Cangmangyao Canola Oil Product Investment Fair," drawing great industry attention to Cangmangyao canola oil; at the 2017 spring sugar and wine fair, Heshijia once again became an outstanding participant among Inner Mongolia's attending enterprises. Its successful cooperation with Chengdu Dingliang Industrial, a representative enterprise of "authoritative Sichuan grain," enabled Cangmangyao canola oil to successfully enter one hundred "Rest Assured Grain and Oil" community specialty stores in Sichuan Province, making it the cooking oil producer that drew the most attention at this sugar and wine fair; at the same time, at the "Star New Product Launch Ceremony" held by "Sugar, Tobacco and Wine Weekly," Cangmangyao canola oil, with its technological innovation point of "a little less smoke, a little more health," stood out from 25,000 new single products and won the title of "2017 National Spring Sugar and Wine Fair Star New Product"; soon after, at the "2017 China High-End Edible Oil Industry Development Forum," Heshijia won recognition once again, with both Cangmangyao canola oil and Heshijia rapeseed oil winning the "2017 China High-End Edible Oil Industry Development Forum Gold Award"; with its unique brand philosophy, Cangmangyao canola oil won the "First Top Ten Domestic Edible Vegetable Oil Innovation Brands" for its excellent product quality in the "Strengthening Agriculture and Revitalizing the Nation·Chinese Dream, Brand Agriculture China Tour" event in September 2017.
"Currently, we are accelerating the layout and expansion of the national market. We have carried out a comprehensive brand upgrade and transformation, and we welcome dealer friends from across the country to join and cooperate, injecting a new ecological force into China's edible oil production, so that more consumers nationwide can enjoy ecologically healthy Cangmangyao canola oil." At the end of the interview, Chairman Shen Yanzhong expressed his earnest expectations. Bringing good oil into countless households still depends on recognition and support from the market and channels, and only in this way will this dazzling new star of the grain and oil market continue to shine and benefit more consumers.