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The case of how Zespri Kiwifruit became a billion-dollar brand through stable production
To build a fruit brand, large-scale production with stable quality is an essential prerequisite. Next, we attempt to use the case of the New Zealand kiwifruit producer Zespri to explain how technological upgrading and organizational change reduce the impact of the natural environment
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A Preliminary Study of Tea Merchants' New Ecological Marketing: The General Public Becomes the Main Consumer
At present, the most urgent task for professional tea markets and tea merchants is to reconstruct marketing channels and return tea to its original place as an everyday item for ordinary people. In addition, the issues of branding and standardization in the tea industry also need to be resolved. Before National Day, facing a tea
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Pilot Expansion Plan for Agricultural Product Price Reform Under Study, May Become a Key Focus of the No. 1 Central Document
The pilot reform of the agricultural product price system is expected to be further expanded. Reporters from Economic Information Daily recently learned from multiple authoritative sources that, in addition to the continuation of existing trial varieties and regions, relevant departments are studying the launch of a target price subsidy for sugar in Guangxi. If it passes deliberation,
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