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Gold kiwifruit varieties stolen; Zespri decides to file an intellectual property lawsuit to prevent commercial varieties from leaking out
New Zealand's Zespri kiwifruit company has reportedly been hit by news of variety misappropriation. According to reports, contract-farming Chinese growers unauthorizedly provided the golden round-headed kiwifruit and Gold9 to other Chinese farmers who had not signed cooperation contracts, and this act has already infringed the
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Zespri New Zealand kiwifruit new variety Sungold, Sungold kiwifruit characteristics and nutritional value
Zespri, I'm sure everyone is familiar with it. To be honest, if I happen to pass by the market, one of the fruits I buy is Zespri kiwifruit, and I won't buy anything but Zespri. Others leave a scratchy feeling on the tongue when eaten. Following the Golden Kiwifruit
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The case of how Zespri Kiwifruit became a billion-dollar brand through stable production
To build a fruit brand, large-scale production with stable quality is an essential prerequisite. Next, we attempt to use the case of the New Zealand kiwifruit producer Zespri to explain how technological upgrading and organizational change reduce the impact of the natural environment
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