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The 2nd China Specialty Products Brand Development Conference was held in Beijing in 2014
In order to build distinctive agricultural product brands, on November 30, the "2014 2nd China Specialty Products Brand Development Conference," jointly hosted by the China Specialty Products Purchasing Association, the China Marketing Association and other organizations, was held in Beijing. This year's conference took "innovative marketing ideas, sharing brand wisdom" as its theme
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How should the target price reform for agricultural products be carried out?
The predicament and direction of the reform of the target price system for agricultural products. China's food security implements the strategy of "taking self-sufficiency as the mainstay, basing itself on domestic production, ensuring production capacity, moderate imports, and scientific and technological support," firmly holding the rice bowl in our own hands. This year's No. 1 Document proposed the target price system for agricultural products, and through price mechanism reform, smoothing the relationship between supply and demand is of great significance to ensuring China's food security. What is the target price system for agricultural products? It means that the government sets a target price for agricultural products. When the actual market price is higher than the target price, low-income consumers are subsidized; when the market price is lower than the target price, producers are subsidized according to the price difference. In 2014, pilot programs for target price subsidies for soybeans in Northeast China and Inner Mongolia and for cotton in Xinjiang were launched, exploring pilot programs for target price insurance for agricultural products such as grain and live pigs, and carrying out pilot programs for marketing loans for entities operating grain production on a large scale. If the pilot programs are further expanded in the future, many unresolved difficulties still lie ahead, mainly including:
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General Office of the Ministry of Agriculture issues notice to push for implementation of support policies for the agricultural product processing industry
Report from this website: In recent years, the CPC Central Committee, the State Council and relevant departments have formulated a series of policies to support the development of agriculture, rural areas and farmers as well as small, medium and micro enterprises, covering many aspects such as fiscal policy, taxation, finance, investment, insurance, science and technology, land use and electricity use, which have effectively promoted the development of the agricultural product processing industry.
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How Regional Brands Transform into Market Brands
The brand marketing of agricultural products is absolutely a major event in market development in recent years. Agricultural products, which have always been hopelessly rustic, have surprisingly come to care about branding, and this idea is increasingly taking hold in people's minds - the charm of the market economy is truly evident! If we briefly look back, the marketing of agricultural products in recent years has already taken
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On December 3, 2014, the "National Agricultural Products Wholesale Price Index" compared with yesterday
According to monitoring by the Ministry of Agriculture, on December 3 the National Agricultural Products Wholesale Price Index was 199.74, up 0.38 points from yesterday, among which the "Vegetable Basket" Products Wholesale Price Index was 200.51, up 0.46 points from yesterday. As of 14:00 today, in the national agricultural products wholesale market, the average price of pork
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China will establish an agricultural product brand directory system and regularly release a national brand directory
To promote the development of brand agriculture in China, China will explore the establishment of an agricultural product brand directory system, incorporating the most influential and most valuable brands into the national brand directory, with regular release and dynamic management. This is what the reporter learned from the press conference on the "China
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A Brand Directory System for Agricultural Products Is About to Be Established
Recently, it was learned at a press conference held on the "Research Report on the Brand Development of China's Agricultural Products." Brands are of great significance to consumers of agricultural products. Zhang Hecheng, Director of the Department of Market and Economic Information of the Ministry of Agriculture, said at the press conference that branding has become
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A catalog of agricultural product brands will be established, with influential brands released on a regular basis
According to a Xinhua News Agency report, the Ministry of Agriculture announced yesterday that, in order to promote the development of brand agriculture, China will explore the establishment of a brand catalog system for agricultural products, incorporating the most influential and most valuable brands into the national brand catalog, with regular release and dynamic management. The Ministry of Agriculture Market and Economic
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Four major changes in China's agricultural layout and production patterns
"Huguang ripe, the world fed," "grain transported from south to north," "facing the yellow earth with back to the sky" - these traditional impressions of grain production are now undergoing earth-shaking changes. First, grain-producing areas are rapidly shifting northward. The middle and lower reaches of the Yangtze River are a traditional grain-producing region, long known for the saying "Huguang ripe, t
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Online sales of agricultural products have good prospects but plenty of difficulties
On November 6, the first China (Weifang) Agricultural Products E-commerce Conference was held in Weifang. Domestic comprehensive e-commerce platforms with considerable influence, such as JD.com, SFbest, and Gome Online, as well as local emerging fresh food e-commerce platforms such as Jiadong Farm, held face-to-face exchanges.
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