The 2nd China Specialty Products Brand Development Conference was held in Beijing in 2014

In order to build distinctive agricultural product brands, on November 30, the "2014 2nd China Specialty Products Brand Development Conference," jointly hosted by the China Specialty Products Purchasing Association, the China Marketing Association and other organizations, was held in Beijing. This year's conference took "innovative marketing ideas, sharing brand wisdom" as its theme, and held discussions and exchanges around issues such as how to tap the cultural connotations of specialty products, enhance brand value, innovate marketing models to promote sales, and exchange views on brand building in places known as hometowns of local specialty products and their integration with the capital market.

Chen Jianzhang, vice president and secretary-general of the China Specialty Products Purchasing Association, said that with income growth and consumption upgrading, mass consumption will bring greater development space to specialty product enterprises, and how specialty product enterprises enhance their own soft power will be the key to successfully seizing mass consumption. The China Specialty Products Purchasing Association will be committed over the long term to promoting the development of Chinese specialty product enterprises and helping enterprises effectively seize China's specialty product consumption market worth over a trillion yuan.