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Crab Prices Are Affordable This Year, Creative Marketing Tactics Emerge One After Another
Autumn is crisp and clear, crabs are fat and chrysanthemums are yellow, and enjoying crabs keeps everyone busy. This year, affected by the broader environment, high-end restaurants are transforming and the trend of giving gifts has weakened; the rise of crab farming and increased crab production in many places have led to the first price drop in nearly 10 years, as crabs have gone from being seen as "aristocrats" by ordinary consumers to appearing in everyday restaurants and on ordinary family dining tables. To increase sales, various crab-producing areas have come up with many marketing ideas, such as crab fishing and crab tasting, so food lovers can eat to their heart's content while farmers' wallets get fuller. -- Editor