How Are Mangoes Sold and Promoted? Online Marketing Planning Methods Worth Learning
Mangoes are now a relatively widely grown fruit in our country, so during the harvest season, unsold mangoes sometimes pile up. “Mango Town” is in exactly this situation, where what is grown is not the Taiwan mango variety, the native mango. But a young man born in the 1990s made mango sales here increase 10-fold in one year. What was his secret?
Huaping is the largest mango-growing county in Yunnan, known as “Mango Town”, and it is characterized by being closest to the sun, at the highest altitude, and farthest from pollution. Mango cultivation here is very widespread, and the mango quality is also very good. A single mango tree here can produce forty to fifty jin of mangoes, which is a very large yield. The mangoes here are mainly sold to other places, and the purchase price is sometimes as low as 1 yuan or 2 yuan. Selling at a low price sustains daily life, but if disaster strikes, a whole year of hard work may be wasted.
⟦NL> So in Huaping, passive sales have often led to unsold mangoes piling up. In just one year, Dadong, a young man born in the 1990s, increased mango sales here 10-fold! It turned out that he tried using short videos and livestreaming, picking and eating the mangoes right in the orchard, to introduce Huaping County's mangoes to netizens all over the country.
Dadong said, “Through this platform, the internet, I hope to promote more and better local specialties from my hometown, and at the same time boost the income of farmers in our county. To me, this is a very happy thing.”
At 25 years old, he opened up the mango market of Huaping County, and through short videos brought Huaping mangoes to all parts of the country! Enabling “Mango Town” to embark on the road to prosperity is something very much worth learning from.
Today, more and more people are paying attention to online platforms. If the agricultural products you grow are high in quality, good in taste, and green food, then as long as you add a little packaging and originality to create a short video and post it on an online platform, generally someone will notice it. This is a new path for sales, and we should make use of it.
