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There are two ways to extend a brand; how do you handle them well?
It is estimated that in some consumer goods markets in the developed market economies of Europe and America, nurturing a new brand generally requires 0.5-1.5 billion US dollars. And in China, the investment needed to create a successful agricultural product brand will also reach tens of millions or even over 100 million yuan. But in reality
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How Can Rural Community Development Highlight Countryside Characteristics
The "rural communities with countryside characteristics" referred to here are compared with urban communities. At present, the different communities in Chinese cities have formed along with the rapid development of China's social economy, and have obvious characteristics such as a large and concentrated population, strong government support, diverse residents' occupations, convenient community service facilities, a high degree of network informatization, and very little interpersonal interaction among residents.
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Overseas Agricultural Industrial Park Officially Approved, China's First National-Level Park Is Here
The Heilongjiang Association for Agriculture with Russia announced on the 28th that the China-Russia (Primorsky Krai) Modern Agricultural Industrial Cooperation Zone has become China's first national-level overseas agricultural industrial park, making it the largest platform for China-Russia agricultural cooperation. Investment and construction of the park began in 2004, and it has now developed
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Find good channels for selling vegetables online, and you won't have to worry about where to sell your produce
In Yangzhuang Village, Bianqiao Town, Pingyi County, Shandong, 3 trucks are parked next to a 3000-sq-m cold storage facility, and busy vegetable farmers are loading them up, presenting a bustling scene of brisk production and sales. Walking into the office, Tang Yiqiang, head of the Pingmengshan Modern Vegetable Cooperative, is sitting in front of a computer posting supply and demand information
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Why should there be entry thresholds for capital going to the countryside?
Set thresholds and establish rules for capital going to the countryside, so that those who genuinely want to work in agriculture and are capable of doing so stay, and those who harbor ulterior motives and harm farmers' interests are kept outside. Nowadays, enthusiasm for capital going to the countryside to farm is running high. Whether from real estate or the internet, all kinds of enterprises
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How can the transfer of rural land contracting rights be accelerated?
Currently, the transfer of rural land contractual management rights shows three characteristics. From the perspective of transfer subjects, it is mainly transfers between ordinary farmers in the same village, while agricultural cooperatives and large-scale agricultural operators have also become important transfer subjects; from the perspective of transfer forms, subcontracting and leasing
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Farmland reduced to a garbage dump exposes the problem of officials' inaction
There is an old Chinese saying: it is hard to leave one's native land. After many urban villages in Zhengzhou were demolished, the villagers all hoped to be resettled in their original villages. But the people of Tangzhuang Village, Longyuan Office, Zhengdong New District, Zhengzhou, are unwilling to return to their old home in the demolition and resettlement, and they strongly
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Where Have the Talents of Agricultural Enterprises Gone? A Close Look at Five Realistic Problems
I. Where Did the Money Go? The Funding Predicament of Agricultural Enterprises Falling Before the Dawn - this is the most tragic scene of many agricultural investments. The Qingdao blueberry and Sichuan kiwifruit bases acquired by Lenovo, and the original operating enterprises behind them, were to some extent also suffering from a darkness-before-dawn style
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There are three channels for grain storage, and scientific grain storage keeps grain fresh for a long time
The grain market supply is now very abundant, and consumers can buy the finished grain products they need on the market at any time. However, some consumers worry: could the grain circulating on the market be old grain? Can grain quality and safety be fully guaranteed? Recently, Economic Daily
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Where is the way forward for financial poverty reduction under the new normal?
The Central Economic Work Conference held in December 2014 made arrangements to focus more on specific populations and particular people to achieve targeted poverty alleviation, and set higher requirements for Hebei Province to further accelerate the construction of the poverty alleviation demonstration zone (hereinafter referred to as the demonstration zone). At present
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