Guangdong Xinxing Xiangwo Tea Expands into Hong Kong and Macao Markets, Tea Culture Industry Base Completed
As a National Geographical Indication product and one of "Guangdong's Top Ten Famous Teas", "Xiangwo Tea" produced in Xinxing County in western Guangdong has seen the successive completion of the Xiangwo Tea Ecological Park and the Xiangwo Tea Culture Industry Base. On June 10, reporters learned from Xiangshun Xiangwo Zen Tea Company that "Xiangwo Tea" is exploring a "
As a National Geographical Indication product and one of "Guangdong's Top Ten Famous Teas", "Xiangwo Tea" produced in Xinxing County in western Guangdong has seen the successive completion of the Xiangwo Tea Ecological Park and the Xiangwo Tea Culture Industry Base. On June 10, reporters learned from Xiangshun Xiangwo Zen Tea Company that "Xiangwo Tea" is exploring a "tea industry park + tourism + poverty alleviation" model, and is currently actively expanding into the Pearl River Delta and the Hong Kong and Macao markets. The "Xiangwo Tea" series of products is deeply welcomed by consumers in the Guangdong-Hong Kong-Macao Greater Bay Area. In its 30 years of entrepreneurship, Xiangshun has also pursued a "going global" strategy, expanding into markets in the Guangdong-Hong Kong-Macao Greater Bay Area such as Huizhou, Foshan and Dongguan.
"Guangdong's Top Ten Famous Teas" Sets Up Tea Processing Technology Center
It is understood that the newly completed "Xiangwo Tea Culture Industry Base" is located in a county in western Guangdong
, with a planned investment of 30 million yuan (RMB, the same below), dedicated to building a modern characteristic demonstration park integrating tea agriculture, rural tourism, tea processing and more. Among these, the modern tea processing technology center and standardized warehousing center, as well as the Xiangwo tea variety garden and other Phase I projects, were recently completed, introducing a brand-new automated tea production line that achieves full-process automation of fresh tea leaves, with an estimated maximum daily fresh tea leaf processing capacity of up to 15,000 jin.
, with a planned investment of 30 million yuan (RMB, the same below), dedicated to building a modern characteristic demonstration park integrating tea agriculture, rural tourism, tea processing and more. Among these, the modern tea processing technology center and standardized warehousing center, as well as the Xiangwo tea variety garden and other Phase I projects, were recently completed, introducing a brand-new automated tea production line that achieves full-process automation of fresh tea leaves, with an estimated maximum daily fresh tea leaf processing capacity of up to 15,000 jin.
The Phase II projects of the base are planned to include a product exhibition center, a tea amusement park, a tea museum, a tea science popularization area, and more. A relevant person in charge of Xiangshun Xiangwo Zen Tea Company stated that, taking the completion of the "Xiangwo Tea Culture Industry Base" as an opportunity, and relying on Xiangwo's excellent tea industry development resources within Guangdong Province, it will comprehensively present a full industry chain center integrating modern cultivation, tea processing, warehousing and cold chain, logistics and exhibition, industry-university-research, and Zen culture.
Xiangwo Tea Garden Ranks Among "Lingnan's Most Beautiful Tea Gardens"
"'Xiangwo Tea' has won outstanding results in multiple tea and tea art selection activities across the country, and as an ecological scenic area featuring Zen tea culture tourism, the Xiangwo Tea Garden has been rated as one of 'Lingnan's Most Beautiful Tea Gardens'." A relevant person in charge of Xiangshun Xiangwo Zen Tea Company said that over the past decade or more, the output value of Xiangwo Tea has grown by more than 20 times. Driven by Xiangwo Tea, it has built a characteristic agriculture and tourism industry chain, leading tea farmers to increase their incomes.
At present, "Xiangwo Tea" is actively expanding into the Pearl River Delta and the Hong Kong and Macao markets, and the Xiangshun "Xiangwo Tea" series of products is deeply welcomed by consumers in the Guangdong-Hong Kong-Macao Greater Bay Area. Meanwhile, Xiangshun Holding Group, marking its 30th anniversary of entrepreneurship, is accelerating its outward expansion and integrating into the construction of the Greater Bay Area to accelerate industrial extension; to date, it has undertaken project construction in places such as Huizhou, Foshan and Dongguan. At the same time, it is creating a new "modern tourism +" model. As a key project of Guangdong Province, Xiangshun Jinshuitai "Hot Spring Town" has been included in Guangdong's "Provincial-Level Characteristic Town List Management List", creating a characteristic health and wellness town, with plans to develop it into a "cultural tourism + health and wellness" characteristic industrial cluster in the future.