Leezen supports green conservation farmers and promotes eco-friendly tea and coffee

 

Leezen, a company that cares about the land and protects the ecology, has long encouraged the public to support organic and eco-friendly farming, and through the Tse-Xin Organic Agriculture Foundation, it also assists a group of farmers who are eco-friendly, actively restore land diversity, and promote green conservation. In May 2021, Leezen held an event themed "This cup makes the world better" to promote tea and coffee that protect the ecology and are eco-friendly, and also specially created cute cartoon animal illustrations for green conservation and ecological notes, so that consumers can have a little more understanding of and affection for the small animals in Taiwan's ecology. Not only that, it is hoped that while consumers taste a good cup of tea and coffee, they are also supporting farmers to plant with peace of mind and doing their part to make the ecological environment better.

 

 

Letting tea trees grow in the most natural environment is the persistence of farmers who insist on green conservation. Gufang Organic Tea Garden, which has grown tea organically in support of green conservation for nearly 10 years, is already passed down through four generations. Li Changjun, the owner of Gufang Tea Garden, on this path of running an organic tea garden, with an optimistic and open attitude like "As long as we have enough to eat, we shouldn't deprive animals of their right to survive!", lets a protected animal——the pangolin live peacefully in the tea garden, and has also attracted the rare blue magpie and collared scops owl. To maintain ecological diversity while also making a living, Li Changjun said: "In the early days, because of Leezen's assistance, the tea garden received a lot of support, and only then is the tea garden now so ecologically rich."

 

 

 

Both maintaining household income and farming in an eco-friendly way while coexisting with the ecology are the issues and challenges faced by eco-friendly farmers. "Without pesticides and chemical fertilizers, tea trees can still grow very well, and the ecology will recover its former vitality." This is what the father of Yang Yixun, second generation of Cicheng Tea Garden, firmly believed. In the early stage of practicing natural farming, Yang Yixun ran all over many agricultural institutions and libraries, all to restore the original appearance of ecological balance. Baoshu Farm, which similarly faced ecological imbalance in the early stage of conversion, also spent a lot of manpower and thought, asking elders for support to pick tea, deliberately creating an environment to make the tea trees strong, so that large birds, chickens, and hares were willing to stay and live. Xie Xianhong, the owner of Baoshu Farm, said: "Only by preserving a better environment can future generations continue to use it."

 

 

 

When farmers are willing to farm in an eco-friendly way, raising the land, animals, and crops to health, achieving natural cycles and ecological balance, there also needs to be a group of people to support them. "Drinking a good cup of tea" represents not only protecting the land, but also a way to protect the ecology. During the event period, Leezen launched many kinds of good tea that support green conservation, and also provided many kinds of coffee and herbal tea grown in an eco-friendly way, so that consumers who cannot go to the production areas in person can give farmers who protect the land's ecology more direct encouragement and support.