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How Regional Brands Transform into Market Brands
The brand marketing of agricultural products is absolutely a major event in market development in recent years. Agricultural products, which have always been hopelessly rustic, have surprisingly come to care about branding, and this idea is increasingly taking hold in people's minds - the charm of the market economy is truly evident! If we briefly look back, the marketing of agricultural products in recent years has already taken
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General Office of the Ministry of Agriculture issues notice to push for implementation of support policies for the agricultural product processing industry
Report from this website: In recent years, the CPC Central Committee, the State Council and relevant departments have formulated a series of policies to support the development of agriculture, rural areas and farmers as well as small, medium and micro enterprises, covering many aspects such as fiscal policy, taxation, finance, investment, insurance, science and technology, land use and electricity use, which have effectively promoted the development of the agricultural product processing industry.
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How should the target price reform for agricultural products be carried out?
The predicament and direction of the reform of the target price system for agricultural products. China's food security implements the strategy of "taking self-sufficiency as the mainstay, basing itself on domestic production, ensuring production capacity, moderate imports, and scientific and technological support," firmly holding the rice bowl in our own hands. This year's No. 1 Document proposed the target price system for agricultural products, and through price mechanism reform, smoothing the relationship between supply and demand is of great significance to ensuring China's food security. What is the target price system for agricultural products? It means that the government sets a target price for agricultural products. When the actual market price is higher than the target price, low-income consumers are subsidized; when the market price is lower than the target price, producers are subsidized according to the price difference. In 2014, pilot programs for target price subsidies for soybeans in Northeast China and Inner Mongolia and for cotton in Xinjiang were launched, exploring pilot programs for target price insurance for agricultural products such as grain and live pigs, and carrying out pilot programs for marketing loans for entities operating grain production on a large scale. If the pilot programs are further expanded in the future, many unresolved difficulties still lie ahead, mainly including:
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The 2nd China Specialty Products Brand Development Conference was held in Beijing in 2014
In order to build distinctive agricultural product brands, on November 30, the "2014 2nd China Specialty Products Brand Development Conference," jointly hosted by the China Specialty Products Purchasing Association, the China Marketing Association and other organizations, was held in Beijing. This year's conference took "innovative marketing ideas, sharing brand wisdom" as its theme
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National Agricultural Products Wholesale Price Index rises and falls on November 28, 2014
According to monitoring by the Ministry of Agriculture, on November 28 the National Agricultural Products Wholesale Price Index was 197.48, down 0.62 points from yesterday, of which the "Vegetable Basket" Products Wholesale Price Index was 197.83, down 0.64 points from yesterday. As of 14:00 today, at national agricultural products wholesale markets, pork
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Large-scale grain farming calls for faster policy implementation
Grain production is a major matter concerning "the national economy and people's livelihood." The introduction of the "Opinions" is of great significance to the vast number of farmers in our province, especially large grain growers. Many large grain growers told reporters that they not only welcome the introduction of the "Opinions," but also look forward to the relevant policies
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Fresh produce is now the battleground, and no longer just a customer magnet
Over the past year, both brick-and-mortar retailers and e-commerce players have made fresh produce a core area of development, and recently each has been acting frequently. Upstream: Walmart established a central distribution center; Yihaodian launched "Specialty China," building a unique supply chain through a direct-from-origin model; Yonghui brought in Dairy Farm International, intending to strengthen its procurement channels.
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Driving agriculture with commerce helps agricultural products enter the big market, achieving new breakthroughs in mutually beneficial development
Every morning, the aquatic products wholesale area of the Tangshan Shenghua Shijia Agricultural Trade and Aquatic Products Comprehensive Wholesale Market is buzzing with noise. Seventy or eighty trucks fully loaded with aquatic products line up to unload, and the crowd coming to trade is bustling, inspecting goods, haggling over prices, packing baskets, carrying, weighing, settling accounts, a
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How can breeding technology make seed production simpler?
The core competitiveness of a corn variety is mainly reflected in 3 aspects. The first is ease of seed production, that is, the seed production technology is simple and easy to operate, and the seed production yield is high, making it easy to ensure all quality parameters; the second is field performance, with high yield, stable yield, multiple resistance, and wide adaptability; the third is grain
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The target price reform for agricultural products is suitable for non-staple grain varieties
Our country's food security implements the strategy of "taking self-reliance as the main approach, basing itself on domestic production, ensuring production capacity, moderate imports, and technological support," firmly keeping the rice bowl in our own hands. This year's No. 1 document of the Party Central Committee proposed the target price system for agricultural products, and through price mechanism reform, rationalizing
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