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The case of how Zespri Kiwifruit became a billion-dollar brand through stable production

To build a fruit brand, large-scale production with stable quality is an essential prerequisite. Next, we attempt to use the case of the New Zealand kiwifruit producer Zespri to explain how technological upgrading and organizational change reduce the impact of the natural environment
- case study
- Zespri
- kiwifruit
- how
- through
- stable
- production
- become
2018-01-24 21:57:13

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The case of how Zespri Kiwifruit became a billion-dollar brand through stable production