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Yonezawa beef is delicious, but Yonezawa's local place-branding strategy goes beyond that
Rural Areas and Local Revitalization 18"Although Yonezawa beef is delicious, the "brand strategy" Yonezawa wants is not just that
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McDonald's withdrawing from Taiwan? Official response says it is related to brand strategy
A bombshell in the restaurant industry! McDonald's withdrawing from Taiwan? Operator: will sell operating rights. News has suddenly broken that McDonald's is withdrawing from Taiwan. The Ministry of Economic Affairs stresses that this should be an operational strategy adjustment made because McDonald's hopes to raise its global brand licensing ratio to 90 percent. This is a characteristic of the restaurant industry, and foreign investors' assessment of Taiwan's investment environment has not worsened.
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E-commerce development for agricultural products needs to focus on a branding strategy
At the agricultural products e-commerce sub-forum of the "2014 China E-commerce Development Summit" held recently, several experts said that the current domestic e-commerce field lacks competitive agricultural product brands, and as agricultural product e-commerce, establishing a branding strategy is very necessary. Ag
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Make brand building a major strategy for upgrading modern agriculture
Theoretical research and practical exploration of agricultural brand building in China have made great progress, and managers, builders and consumers have reached an increasing consensus. Brand building has become an important path for advancing agricultural modernization and regional economic development, and has become a new type of agriculture
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Implementing a Modern Agricultural Brand Strategy Requires Joint Efforts
Recently, the China Quality Agricultural Products Development and Service Association (hereinafter referred to as the China Quality Agricultural Products Association) and China Search Information Technology Co., Ltd. (hereinafter referred to as China Search) reached a strategic cooperation. Leveraging the advantages of the internet, the two parties plan to jointly establish a blacklist system for agricultural product safety.
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A New Strategy for Food Security: China Feeds China
Brown's theory of China grabbing grain once again alerts us that China, as the world's most populous country, cannot be fed by the world, and the string of food security must always be kept firmly taut. We must start from two aspects: improving domestic grain production capacity and ensuring grain import capacity from the international market
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Good News in the First Year of Implementing the New National Food Security Strategy
On December 4, the National Bureau of Statistics released national grain production data showing that China's total grain output in 2014 reached 1,214.2 billion jin, an increase of 10.3 billion jin over 2013, marking another bumper harvest. For Li Zhanchuan of Lizhuang Village, Matou Town, Dongming County, Shandong Province, the bumper harvest was already
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Advancing Modern Agriculture Through Brand Strategy
On March 9, the second plenary meeting of the third session of the 12th National Committee of the Chinese People's Political Consultative Conference was held at the Great Hall of the People. Zhu Baocheng, a member of the CPPCC National Committee and president of the China Agricultural Products Development and Service Association, on behalf of Niu Dun, former vice minister of the Ministry of Agriculture, Liu Pingjun, chairman of the China Brand Building Promotion Association
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