Implementing a Modern Agricultural Brand Strategy Requires Joint Efforts
Recently, the China Quality Agricultural Products Development and Service Association (hereinafter referred to as the China Quality Agricultural Products Association) and China Search Information Technology Co., Ltd. (hereinafter referred to as China Search) reached a strategic cooperation. Leveraging the advantages of the internet, the two parties plan to jointly establish a blacklist system for agricultural product safety, enhance the competitiveness and credibility of quality agricultural product brands, improve the search and traceability of quality agricultural products, enable consumers to easily, quickly and conveniently search for quality agricultural products that meet the requirements, and advance cooperation on smart e-commerce platforms, so as to achieve effective integration and efficient operation of interconnected and interoperable technologies and data.
Zhu Baocheng, President of the China Quality Agricultural Products Association, said that China Search is at the forefront of the industry in areas such as third-generation search engine platforms, personalized widget technology, cloud service platforms and operating platforms. By cooperating with China Search, the Quality Agricultural Products Association, with the advantage of the “national team of search”, will certainly make positive contributions to advancing agricultural brand building and developing modern agriculture.
In recent years, the China Quality Agricultural Products Association has adhered to the main line of work of “focusing on circulation and focusing on brands”, devoted efforts to developing quality and safe agricultural products and cultivating agricultural brands, took the lead in organizing the International Symposium on Brand Agriculture Development, surveys of the influence of regional public brands of agricultural products and brand value evaluation, founded the journal Quality Agricultural Products, jointly founded Brand Agriculture Weekly with Farmers' Daily, actively built a trust system for quality agricultural products and a smart e-commerce platform, and organized activities such as “International Green Week Berlin”, “Strengthening Agriculture and Revitalizing the Nation, the Chinese Dream · Brand Agriculture China Tour” and quality agricultural product exhibitions and sales.
It is introduced that China Search Information Technology Co., Ltd. is an internet enterprise jointly established by seven major Chinese news organizations, including People's Daily, Xinhua News Agency, China Central Television, Guangming Daily, Economic Daily, China Daily and China News Service. Its preparation began in October 2013, and it was officially launched on March 21, 2014. It initially launched seven major categories of comprehensive search services, including news, newspapers and periodicals, web pages, images, videos, maps and website navigation, as well as 16 vertical channels covering national conditions, theory, laws and regulations, current politics, international affairs, shopping, food and smart cities, and mobile client products and services such as “China News”. Among them, “Industry China”, as a new-generation industry search platform, upholds China Search's open corporate philosophy and, relying on China Search's third-generation search technology, works with partners to jointly build professional, domain-specific and personalized industry search services. At present, the “Industry China” platform gathers more than 8,000 different industry searches, forming a brand-new industry search platform built by a cluster of professional industry searches.