Urumqi farmer's order volume for 2,300 Partridge Chickens drops by more than 80%
Yaxin News (Reporter Guo Ling) An order for 100 Partridge Chickens a day was agreed upon, but the daily purchase volume dropped by more than 80%, and the sales of the remaining 2,300 Partridge Chickens became the biggest worry for Li Gui and his wife.
Li Gui, 40 years old, lives in Team 7, Bajiahu Village, Dabancheng District, Urumqi. He has raised Partridge Chickens for 5 years, raising two or three batches each year, 500 birds per batch. Because the volume was small, sales were never a worry. He never expected that a large order he took this year would run into problems.
In July this year, through an introduction by a friend, Li Gui agreed to supply Partridge Chickens to a newly opened restaurant in Urumqi. “We verbally agreed that once the chickens were raised to about 4 months old, we would provide 100 a day, so in August we airfreighted 3,000 newly hatched chicks from Chongqing to raise.” said Wang Xiaorui, Li Gui's wife.
Li Gui has 70 mu of chicken yard, and usually feeds the chickens corn and cordyceps. “This order was large, so we were especially happy, and we carefully arranged everything from the chickens' feed to their daily sunbathing time.” Li Gui said. Now, because the partner restaurant has low sales, the order has dropped from 100 a day to just over ten a day.
“By our count, the daily order has dropped by more than 80%.” Li Gui said, “We had no choice but to advertise on WeChat. WeChat sales plus orders came to nearly 700 sold, and now 2,300 remain.”
Li Gui said that if the remaining chickens cannot be sold, he will lose 120,000 this year. “One chicken sells for 120 yuan at retail, and for large quantities the price can be discounted to 100 yuan each. Customers who need Partridge Chickens can contact us. Ours are free-range and absolutely all natural. If customers are not reassured, they can come to the chicken yard to see for themselves.” Li Gui said.”
The reporter learned that the current market sales price of Partridge Chickens is 120 yuan to 150 yuan each.