Cut-flower carnations compete on the same stage, and the Hilverda Open Day is full of highlights
3 March 6 to 7 , Hilverda, this industry giant, made waves again, shooting straight to the center stage with innovative varieties and once again becoming the focus of the industry. Its annual grand event - "Hilverda China Cut-Flower Carnation Open Day" kicked off with great fanfare at the Yingmao Flower Base in Malong District, Qujing City, Yunnan Province. This spectacle was simply a "clash of the titans" scene in the cut-flower carnation world!
At this Open Day event, Hilverda carefully showcased more than 160 carnation varieties independently bred by the company, presenting its outstanding achievements in breeding in an all-around way. Among them were many mature varieties that have won widespread praise in the Chinese market for their excellent quality and unique appearance design. These products have stood the test of the market and, with their solid quality and outstanding ornamental value, have long occupied a firm position in the highly competitive flower market, becoming choices consumers trust.
At the same time, Hilverda's R&D team also brought a series of brand-new varieties. These new products achieved breakthrough progress in flower color, flower shape, flowering period and disease resistance. From dazzling novel flower colors to uniquely distinctive flower shapes, and then to significantly extended flowering periods and greatly improved disease resistance, each innovation injected new vitality and growth points into the market, bringing entirely new development opportunities to the flower industry.
In addition, the event site also displayed a large number of varieties in the commercial trial planting stage. These varieties are like flowers ready to bloom; although not yet fully launched to the market, they have already shown tremendous potential. They provide growers and the market with highly valuable forward-looking information, allowing practitioners to gain advance insight into the future direction of the flower market and injecting a steady stream of vitality and unlimited possibilities into future market development.During the Open Day, Hilverda joined forces with Shanghai"LULU" Farm to hold a spring flower event, blending popular varieties from series such as "Feather" and "Puzzle" as well as new carnations trial-planted in China for the first time into floral art works to present to consumers.
Hilverda has always maintained an unwavering dedication in the field of cut-flower carnation breeding. Globally, Hilverda has established 17 independent breeding R&D centers and trial planting bases, and 11 production centers. Such a massive scale keeps it standing firmly at the top of the industry, making it worthy of the title of industry "leader".
Behind these remarkable achievements is Hilverda's unwavering love for carnations, its grand blueprint and vigorous ambition for the global flower market, and even more so its deep care and strong sense of responsibility toward producers and farmers. Hilverda knows well that only through continuous innovation and progress can it contribute to the sustainable development of the flower industry and create more value for growers and farmers.
During its years in the Chinese market, Hilverda has established deep cooperative relationships with Chinese clients through the Open Day event. The event not only provided Chinese clients with an opportunity to learn about its varieties up close, but also further consolidated relationships with partners such as seedling suppliers. By deeply integrating into the Chinese market, Hilverda has gained a more precise grasp of market demand and become more targeted in variety selection and promotion, significantly shortening the cycle from breeding new varieties to entering the Chinese market, enabling Chinese consumers to access novel and high-quality carnation varieties more quickly.
The successful holding of this Open Day has had an impact on China's cut-flower carnation market in truly every aspect. For growers, so many varieties are like stepping into a huge "treasure house"; they can carefully select those varieties with potential according to market demand and their own growing conditions, optimize and upgrade their planting structure in no time, and get on the fast track "to prosperity". For us consumers, more novel and high-quality carnation varieties can instantly satisfy our increasingly "picky" consumer demands, sending our quality of life straight "skyward".