Recently, according to media reports, with the arrival of Valentine's Day in recent days, some cut flowers have also gained popularity among many consumers, with roses being especially popular. Relevant data shows that the Kunming Flower Auction Center has a daily average trading volume of up to 4.5 million stems, with the highest single-day trading volume exceeding 6 million stems. The best-selling varieties are mainly
Recently, according to media reports, with the arrival of Valentine's Day in recent days, some cut flowers have also gained popularity among many consumers, with roses being especially popular.Relevant data shows that the Kunming Flower Auction Center has a daily average trading volume of up to 4.5 million stems, with the highest single-day trading volume exceeding 6 million stems. The best-selling varieties are mainly roses, including red and pink roses as well as spray roses.From the images exposed by the media, it can be seen that many packaged roses ready for sale are placed on the floor, and many flowers are loaded onto vehicles to be transported away and delivered directly to customers.For Valentine's Day, the strong sales of roses are actually quite normal. Giving flowers on Valentine's Day, as the "standard" gift for one's beloved on the holiday, will naturally drive a consumption boom in roses. It is worth mentioning that since February, the cut flower price index of the Kunming Flower Auction Center has soared from 273 points before the Spring Festival to 400 points, and it is still on a continuous upward trend.At present, with the rapid development of the internet, the emergence of e-commerce and changes in transportation conditions have also provided an undeniable part of the boost to the flower market, driving the strong sales of the flower industry. Relevant data shows that in recent years, the number of flower-planting-related enterprises in China has been increasing every year. As of February 11, there were as many as 1.55 million enterprises engaged in flower planting that are in operation or still existing in China.
Of course, the strong sales in the fresh flower market are also related to changes in consumers' attitudes. Giving flowers is also regarded as a ritual, a kind of "emotional value." This emotional value has also led to a sharp increase in demand for cut flowers with the arrival of Valentine's Day, showing a trend of substantial growth. With demand surging, the prices of cut flowers have also risen accordingly. Compared with before the Spring Festival, the price increase for many flowers has reached as high as 38%. For example, in previous years the price of a single-stem rose was about 5 to 6 yuan, and this year the price has risen to 8 yuan. The price of carnations has also risen from 1 to 2 yuan in previous years to 3 yuan.
Regarding the rise in cut flower prices in this year's flower market, some industry insiders pointed out that this is mainly driven by supply and demand, and in addition, the arrival of cold weather in many regions before the Spring Festival also reduced the supply of fresh flowers compared with the past. Under the influence of these factors, prices in this year's flower market have risen somewhat.
