A Comprehensive Analysis of Orchid Packaging Methods and Techniques

1. Artistic packaging is a bridge connecting culture and commerce. Commercialorchidpackaging is, in fact, also a form of artistic packaging. It closely links the orchid economy with orchid culture, allowing them to promote each other. We know that an idea without theoretical support cannot construct practical and feasible operating rules.Orchidpackaging has its own ideological fulcrum and theoretical pillars. The dissemination of orchid culture and theorchidsale of prized varieties are the two major practical pillars of orchid packaging theory. Marketing and dissemination are the ultimate foundation of orchid packaging. As a commercialized product, prized orchid varieties must rely on marketing and the dissemination of orchid culture. Integrated marketing and dissemination mechanisms are the basic means of realizing orchid packaging. 2. Orchid culture is the ideological fulcrum of orchid packaging Orchid culture is the cultural packaging oforchids. Orchid culture develops by relying on the development oforchids; without the development oforchids, there would be no development of orchid culture. If we look at the history of orchids and today's orchid culture through the modern concept of "packaging," it is not hard to discover that orchids already had packaging in ancient times. Confucius said, "The zhilan grows in a deep valley and does not cease to be fragrant because no one is there; the gentleman cultivates the Way and establishes virtue and does not change his integrity because of poverty." This was the beginning of praising orchid virtue. He also said, "To dwell with a good person is like entering a room full of zhilan: after a long time one no longer smells its fragrance, for one has become one with it." Later generations had the saying that "orchid virtue is more precious than gold," and this is precisely the use of a gentleman's virtue to package the orchid. Qu Yuangrew orchidsto express his aspirations, educating people as one would cultivate orchids and iris, and in works such as Li Sao he repeatedly used orchids and iris to refer to himself, spurring himself on to maintain noble sentiments and fine moral character. These thinkers, educators and poets used orchids as metaphors for people and, even more, used orchids to educate people, giving orchids a humanized moral connotation and endowing them with a unique cultural temperament, causing the orchid to leap from a wild grass to the great hall of elegance. Through the ages, high officials, nobles and literati, while chanting of orchids, praising orchids and entrusting their feelings to orchids, packaged themselves and also packaged the orchid, making the orchid's cultural heritage richer and richer. While developing orchid culture, they also pushed orchid prices to the extreme, and in fact this was the most typical orchid packaging. Orchid culture takes the orchid as its carrier and uses culture to package the orchid. Modern people introduce orchids through books, magazines, the internet and other media. Orchid culture serves the promotion of orchids. Orchids and culture organically combine to form the various orchid disciplines. 3. Orchid culture is also a commercial behavior. In its development to this day, orchid culture, in terms of artistic cultivation, personal character and morality, covers every aspect of people's daily lives. Orchids have already become a commodity, and today most orchid enthusiasts' cultural cultivation has not yet advanced to the purely cultural realm of "associating with good people is like entering a room full of zhilan." Behind culture there is a great deal in it. As for orchid culture, we cannot simply regard it as only a kind of culture; it has spiritual enjoyment and pursuit, and it also has the tendency to write books and establish theories and to spread knowledge of orchid cultivation to orchid friends. Orchid culture will ultimately evolve into a commercial behavior and become a supporting point of the orchid economy. Only in this way will orchid culture have greater vitality. 4. Orchid culture is also the outer garment of the orchid. No matter how gorgeously it is packaged, no matter how rich in variation, it is still only an outer garment. If one discusses orchid culture solely apart from the orchid itself, it can only be a castle in the air. Likewise, if one discusses orchid culture apart from the orchid economy and far from real orchid enthusiasts, then it is merely academic exchange and highly impractical. Objectively speaking, today's orchids blend spiritual enjoyment with economic benefit, with a little less elegance and a bit more of the smell of money. The reason is simple: the exchange between orchids and orchid culture has become a commercial behavior, namely the orchid economy. If a country is to develop, it cannot do so without the economy; when orchid friends buy orchids and receive the influence of orchid culture, they cannot do so without the economy. The orchid economy and orchid culture are two points, two links, of one subject, interlocking and indispensable. There is a saying: money is not all-powerful, but without money one can do nothing at all. The same is true of orchids. The orchid is a commodity and cannot be separated from the market. Orchid culture, as the packaging of the orchid, is likewise a commodity and also needs the support of the economy. Only when orchid culture and the orchid economy are organically combined can they develop in a healthy and orderly way. Brand management is the theoretical pillar of orchid packaging 5. A prized orchid variety is a brand, and orchid packaging is brand management. Establishing classified management of prized orchid brand varieties is the cornerstone of orchid packaging. It is an operating model built on the foundation of brands and is the basic theoretical basis for the establishment and development of prized orchid varieties. Judging from current market practice, the brand management system for prized varieties has not only produced a large number of orchid enterprises but has also nurtured countless prized orchid varieties. It is the soul of the orchid packaging industry. The competition in the future orchid market will certainly be a competition among the brands of prized varieties. Today's market operating entities have gradually given way from orchid operating enterprises to brands, and the era of "brands crossing swords" is close at hand. How can we, from a commanding height, constructthe orchidmarket operating rules for the brands of prized orchid varieties? How can we comprehensively raise the brand awareness and market value of prized varieties? These all need to be resolved through the brand packaging and classified management of prized orchid varieties. The brand of a prized orchid variety is not an abstract theoretical framework, nor is it a stagnant pool that never changes. Rather, it is composed of many individual old varieties and new varieties of orchids, a living system with vigorous vitality that can continuously cycle and repeat. Like other forms of life, it also has its own unique life trajectory. We must maintain the growth and maturity of the brand as we would cherish and respect life. The value of a brand is not decided by oneself but lives in the hearts of the broad masses of consumers, becoming a weight by which people measure and rely on it. The integration of orchid market marketing mechanisms is the basic means of realizing the brand packaging of prized orchid varieties. At present, although the domestic orchid economy has matured and formed a pattern of interaction among three major blocks - Jiangsu and Zhejiang, Yunnan-Guizhou-Sichuan, and Fujian-Guangdong - in essence the marketing mechanisms for orchids are still not sufficiently complete and sound, thereby restricting the development of the orchid economy. Orchid sales are mainly street-stall sales and orchid shop and orchid farm sales. Because of the particularity of orchid products, with their hard-to-encounter flowering periods, the issue of credibility in sales is very prominent. The credibility of street-stall sales is not high, while the credibility of orchid and orchid farm sales is relatively higher. Overall, orchid sales still mainly rely on the traditional sales method of honesty as the foundation and buying flowers based on looking at the person. To integrate this marketing mechanism, we must rely on the credibility of orchid enthusiasts, improve the identification of prized orchid varieties, and focus on building the brands of prized orchid varieties. On the basis of establishing brands, enterprises should increase the output of their flagship products to form a strong market advantage; only then will it be possible to open up a broader orchid market. How orchids and orchid culture, and orchid enthusiasts and prized orchid varieties, interact with one another, realize orchid packaging, and promote the prosperity of the orchid economy is a new topic facing orchid enthusiasts. I hope this article can play the role of casting a brick to attract jade, and that I may explore together with people in the industry and reach a common understanding. (Jiangsu - Chen Haijiao)