How Can the Same Orchid Plants Be Differentiated? Professor Chen Explains in Detail

Fororchidproducers, the ideal market would allow supply throughout the year. In other words, consumers buy flowers every month and every week, rather than concentrating sales in a specific period as with Chinese New Year flowers, where missing that period causes prices to plummet. To makeorchidsales evenly distributed across the year, distributors need to put effort into marketing.

Current orchid sales methods differ significantly due to different cultural backgrounds in various regions. In Europe, single-pot plants predominate, placed on windowsills or dining tables. In China, Japan and South Korea, the custom is to sell orchids as grouped planters. Different regions of the United States have different ways of using flowers: Chinese communities habitually use grouped planters; the Northeast prefers single plants in single pots.

Selling orchids as grouped planters looks lively and impressive, but it cannot enter the personalized consumer market. Although single-plant sales seem somewhat plain in the East, they easily enter the personalized market. If the orchids appearing on the market have the same flower shape and flower color, then individuality is not easy to show. For example, on a dormitory desk and on an office desk in an office building, the orchids displayed are all the same height and flower color; this way of using flowers cannot be called neat, but monotonous. Because whether viewed from flower shape or flower color, orchids'characteristic is being colorful and richly varied.

For producers, a production method of small quantities and many varieties is a challenge for management operations as well as packaging and transport, so a single variety must at least have a certain production quantity. Then, when a certain quantity of flowering plants enters a market dominated by personal consumption, how can their differences be presented? Distributors can draw inspiration from mobile phone decorations: the mobile phones of young people in Europe and America are simply phones, while young people in Japan like to add some decorative accessories to their phones, so phones with the same shape can also show personalized differences through different accessories, representing the owner's mood and personality. The single-plant, single-pot marketing method for orchids such as Phalaenopsis is the same.

As long as the pots are different, the accompanying background foliage plants are different, the surrounding decorations are different, or a card is added above the sphagnum moss, the original single plant in a single pot can be given many styles. In addition, distributors can also make appropriate combinations according to the buyer's mood and purchase purpose.

From this it can be seen that single-plant, single-pot orchids, compared with grouped planters, can better attract individual consumers in terms of price and can better escape the limitation of excessive concentration around Chinese New Year flowers. This kind of differentiation shaped through different pots, different background plants, and other means can be custom-made for customers by flower shops; pots, green plants and other materials can also be provided for buyers to combine themselves, thus achieving another kind of flower world of "one flower, one heaven." And this new type of marketing method needs people with dedication to drive the trend and promote it. (Source: China Flower News, Chen Jiazhong)