Why is creative agriculture worth developing vigorously?

Transforming the “low-yield” nature of traditional agriculture

Traditional agricultural production in rural China was mainly “low-efficiency, extensive and low-price”, with low output value per unit of agricultural production. The introduction of creative agriculture has given rise to a large number of new industrial forms such as specialty agriculture, landscape agriculture, science and technology agriculture, and urban agriculture. Thanks to their excellent social benefits, they have attracted a large number of enterprises and investors. The “inferior image” of traditional agriculture is gradually changing, and “creativity, fashion, leisure and ecology” have become the distinctive labels of agriculture in the new era.

Enhancing the added value of agricultural products

Creative agriculture incorporates culture, art and technological elements, combines traditional development with cultural development, and endows agriculture with rich connotations and added value. Through “creative” tools, traditional agricultural products are transformed into entirely new agricultural products with greater aesthetic value, healthy ecological concepts and culturally creative connotations, and their economic and social value has been significantly enhanced, something traditional agricultural production cannot match.

Expanding the agricultural industry chain

The most core concept of the creative agriculture development model is to create a “creative agriculture panoramic industry chain” through creativity, and this panoramic industry chain is also called the “sixth industry” by Japanese scholars.

The industry chain of creative agriculture is a series of interrelated industries including core industries, supporting industries, auxiliary industries and extended industries, and it builds a panoramic industry chain that integrates the three sectors. This greatly changes the limitations of the single industrial structure of traditional agriculture, breaks through the limits of the primary, secondary and tertiary sectors, realizes an effective grafting of traditional industries with modern technology, and closely integrates culture and technology, bringing the economic multiplier benefits of industrial integration.

Promoting new village construction and urban-rural coordination

Through specialty agriculture development, agricultural landscape design, agricultural leisure tourism and the follow-up construction of rural infrastructure, creative agriculture improves agricultural efficiency, increases farmers' income, raises farmers' cultural level, improves the rural environment and creates a new form of employment for farmers, “working from home”.