The era of livestock e-commerce has arrived, and industry practitioners must make changes

At the recently held Henan Province Livestock Industry Trade Fair, the vast majority of participating companies launched promotions offering discounts for scanning QR codes, and some allowed customers to purchase company products at discounted prices after scanning. In addition, many companies also showed customers their own online product malls, through which products can be purchased directly. Whether you are ready or not, the era of livestock e-commerce has fully arrived.

Ma Yun said: In the 21st century, either e-commerce, or no business to do.

The arrival of e-commerce has made many livestock companies see a crisis. People have found that the traditional sales model is no longer suitable for the industry's development. Heavily investing to build sales channels and spending manpower and energy to manage the market are all wastes of resources. Seeing e-commerce create huge profits in other industries, the livestock industry can no longer sit still. Last year, New Hope formed an alliance with JD.com, and Tongwei Group's "Quannonghui" fresh food online mall began operating... The early adopters have already lifted the veil on the "combination" of the livestock industry and e-commerce.

However, quite a few people still believe that e-commerce and the livestock industry are "out of tune." Because apart from meat, eggs, and milk, other livestock products such as feed, veterinary drugs, and breeding stock are basically means of production. As means of production, they should have their own value and should also include the service value provided by the seller. While users purchase the products, they are also enjoying services. However, in e-commerce sales, it is difficult to unify service standards, which in turn affects product value. If this contradiction is not resolved well, it will, I believe, also be difficult for e-commerce platforms to expand.

In addition, from the perspective of enterprises: when enterprises put products online to sell, the largest cost is online marketing cost. Without good online marketing methods, there will be no highly cost-effective products. Because e-commerce pursues cost-effectiveness, if pricing is too high, it will certainly not attract customers' attention. So it is not that simple for enterprises to do e-commerce. The issue of trading platforms is also a difficult problem that needs to be solved. Whether Alipay is the best payment method remains to be considered by everyone in application. But if Alipay is abandoned, customers of livestock e-commerce, whose main traded goods are means of production, will also have doubts about payment security.

Therefore, to achieve a good combination of the livestock industry and e-commerce, we need to do several things well. First, if the products placed online are means of production, their quality needs time to be verified, so consumer trust in means-of-production products must be increased. Second, within the livestock industry, there are not many people who understand both this profession and e-commerce, so establishing a relevant talent system is essential. Third, providing standardized products, strong technical services, and an intelligent logistics system is the foundation for development.

E-commerce has now become a trend, and the rapid development of e-commerce has already provided a completely new integration solution for China's livestock market, but for the two to achieve a perfect "embrace," there is still a need for adjustment and exploration.