What are the three key elements for postal services serving agriculture, rural areas and farmers?
As of now, there are 42,000 postal service outlets in rural areas nationwide, 140,000 business and delivery personnel, and more than 240,000 outlets related to postal logistics serving agriculture, rural areas and farmers, covering 86% of the country's counties and cities and more than one-third of administrative villages, gradually forming a five-level operating service system that includes headquarters, provincial, municipal, county and village levels, and forming a market chain connecting industrial enterprises, commercial enterprises, retail stores and farming households. However, the scope and depth of postal services serving agriculture, rural areas and farmers still need to be further expanded. The 2014 Central Document No. 1 required accelerating the construction of a comprehensive platform for the postal system to serve agriculture, rural areas and farmers, setting higher requirements for postal enterprises' work in serving agriculture, rural areas and farmers.
The key to doing a good job in postal services for agriculture, rural areas and farmers lies in grasping three elements.
First, create a development environment conducive to the agricultural materials distribution business. Postal enterprises should actively seek government support and media attention to create a favorable policy environment and public opinion environment. They can also vigorously publicize the measures and effects of postal services for agriculture, rural areas and farmers through television, radio, newspapers and other media.
Second, grasp farmers' consumption psychology and demand characteristics of safety, affordability and convenience, and provide postal-specific services tailored to local conditions. In light of local rural geography, climate, customs and farmers' living, farming and business operations, provide farmers with a complete postal-specific service model of product packages + technical guidance + after-sales service.
Third, adhere to the principle of honest operation, strictly control purchasing channels, business order and after-sales service, select products of high quality and low price as much as possible, achieve unified procurement and distribution, unified management and operation, unified quality standards and unified service specifications, win the market in the rural circulation field with quality, integrity, standardization and service, and achieve a win-win situation for enterprise benefits and social benefits.