Crowdfunding is the path agriculture must inevitably take
China is a major agricultural country, and developing agriculture is an inevitable path for China. As China has increased its support for agriculture in recent years, issues of agricultural land, production, and agricultural technology have all seen new progress. In 2013, the central government adopted a variety of effective measures to effectively speed up the disbursement of funds for comprehensive agricultural development. By the end of September, a cumulative total of 31,234,02 million yuan had been disbursed for comprehensive agricultural development transfer payment project funds, accounting for 99.9% of the central government's budget for subsidies to local governments for comprehensive agricultural development. Today, the rise of internet agriculture and fresh food e-commerce is further driving the agricultural economy, and the birth of agricultural crowdfunding is bound to promote the development of agricultural production and the economy.
The e-commerce industry promotes agricultural development
Looking across the fresh food e-commerce industry, many companies such as JD.com, COFCO, Benlai Life, and Tuotuo Gongshe use internet channels to promote the development of the agricultural economy. From 2013 to 2014, agricultural product channel sales rose from 13.754 million to 67.372 million, which further intensified agriculture's demand for the internet. Judging from the data performance of the past three years, the internet can better improve the problem of agricultural channel sales.
Food safety issues are a drawback of agriculture
Food safety incidents occur frequently, and food safety is threatening people's lives. Everyone turns pale at the mention of “food”, and the domestic food industry has suffered a major blow, triggering a crisis of trust! The state is paying more and more attention to food safety issues, and this has already been taken seriously in areas such as Beijing, Shanghai, and Guangzhou. In the Beijing, Shanghai, and Guangzhou areas, due to the large floating population and excessive demand for agricultural products, problems such as “artificial ripening and puffing of agricultural products” have been extremely intensified, which is a great drawback for agriculture as a whole.
⟦NL> The capital chain is the biggest obstacle to agricultural development
Farms need room to develop, and while efforts to adjust farm planning are being intensified, the problem of the capital chain must also be considered. As for banks' high-interest loans, the approval is complicated, the conditions are harsh, and the requirements for personal connections are very high, so for many small and medium-sized farms there is nothing they can do but look on helplessly. In Beijing, on average, 2 farms go bankrupt every quarter due to a broken capital chain. A broken capital chain will seriously affect agricultural development, reduce agricultural product yields and even drive up prices, and may even lead to indulgence of food safety problems in order to temporarily meet market demand.
The necessity of agricultural crowdfunding
Agriculture needs crowdfunding: first, to solve agricultural product safety problems; second, to solve part of the agricultural capital chain problem. This is the inevitable reason for the birth of the agricultural crowdfunding industry. As early as May 2014, Chen Jie, CEO of Dajiazhong.com, proposed the F2F (farm to family) model, through which users raise funds for farms to help more farms in need, and farms provide users with more green, pollution-free organic fruits and vegetables, achieving a win-win state for farmers and farms.
Solving the problems currently faced by farms and eliminating users' doubts about the food safety of agricultural products is the core concept of the agricultural crowdfunding industry. Addressing agricultural development and people's health issues is an important issue that must be solved in the new era. Judging from the current internet industry, crowdfunding is the path agriculture must inevitably take.