How Can Nursery Farmers Avoid Becoming Cannon Fodder for Market Speculation

It is well known that honesty is the foundation of doing business, but in the face of huge economic temptation, there is always a small handful of people who not only take the risk of doing one-off deals themselves, but also stir things up across the whole industry, competing to be the “black sheep”!

The nursery stock industry, as one of the fastest-growing industries in our country, carries a great deal of wealth, which is a huge temptation for the vast majority of people, and the low entry threshold of the nursery stock industry makes many people want to enter this industry and be able to enter it easily. Some people cannot resist the temptation and wildly hype a certain nursery variety within the industry. This kind of malicious business behavior will ultimately lead a large number of nursery farmers with poor access to information to cultivate large quantities of nursery stock that cannot be sold. Although everyone hates speculation, they are also helpless, and can only rely on themselves to resist it and avoid becoming cannon fodder after the hype.

Any commodity must have practical value to be qualified to enter the market. Conversely, what the market needs is what is most worth producing, and this is fundamental. As a kind of material for landscaping construction, nursery stock fundamentally serves to build the urban ecosystem and improve the living environment of urban residents. Therefore, its greatest value is improving the ecological environment, and thus it must have functions such as shading, wind protection, and pollution resistance. At the same time, as an urban landscape, landscaping also represents the city's image and affects residents' moods, so it is best for it to also have good ornamental value. This is what the final market needs and what nursery farmers should cultivate. To truly “hold one's ground,” maintaining the value brought by these tree species necessarily requires considering the difficulty of maintaining the nursery varieties. The easier a variety is to maintain, the more it can save later-stage funds. This is one of the main factors considered by downstream enterprises when making choices, and as the upstream, nurseries certainly must consider it as well. Finally, consider oneself: whether the local environment can cultivate premium nursery stock, and whether the nursery's funds can bear it. Considering the above issues and setting goals according to actual conditions is the most conservative and also the most effective choice.

In addition, supply and demand must be considered in the market. At present, China's nursery stock market has already shown a state of partial saturation. Nursery farmers must promptly grasp effective information, attend more industry exchange meetings, and reach as many sales channels as possible to ensure that the nursery stock they plant and cultivate can be sold. Finally, the most important thing is to persist! You cannot just cut down the nursery stock you planted for firewood because you see a downward trend in market prices. The nursery stock market is cyclical, and you must firmly believe that anything of value will surely have a market!