How Can China's Tea Industry Seize Opportunities to Achieve Modernization

I. Accelerating the transformation and upgrading of the traditional tea industry is an urgent strategic task.

First, the supply market is changing rapidly. At present, tea is generally in oversupply, the backlog of traditional products is becoming increasingly serious, and the overall efficiency of the tea industry is continuously declining. Structural adjustment in traditional tea-producing regions worldwide is accelerating, creating enormous competitive pressure on the consolidation and development of China's tea in the global market.

Second, changes in the demand market are accelerating. Domestically, traditional jasmine tea continues to decline, black tea remains stable, and herbal tea is developing at high speed. The growth of online consumption is overturning traditional sales methods. The structural contradiction between supply and demand continues to intensify. The structure of the world tea market is changing rapidly. With changes in terminal consumption in the global market and the development of networking, tea business is showing a trend toward small quantities, multiple varieties, retail orientation, and fashion orientation.

II. Transformation and upgrading means creating a modern tea industry in China.

First, create a modern large-scale tea industry. Promote the scaling-up of tea gardens, standardization of production, and targeting of markets, and develop industrial organizational forms of large-scale production and large markets. Second, create a market-oriented tea industry. Promote the transformation of the development mode from production-oriented to market-oriented. Adopt a development path from market to production, with resources serving the market. Third, create a differentiated tea industry. Facing demographic markets, and based on vastly different market demands, create diversified forms of production organization, and create diversified product forms and circulation methods. Fourth, create a sustainable, chain-linked, growth-oriented tea industry. Build interest relationships between the tea industry and the natural environment, between the tea industry and rural communities, between the tea industry and industrial resources, between the tea industry and industrial workers, between the tea industry and tea farmers, between the tea industry and the government, between the tea industry and consumers, and between the tea industry and industry entities. Through the development of the tea industry, promote the comprehensive and sustainable development of all industry stakeholders. Fifth, create a global tea industry. Build an integrated global market composed of regional markets on the basis of regionalization. Sixth, create a tea industry with large-scale circulation. Break away from self-production and self-marketing, and by means of applying new technologies, truly realize the organic combination of modern technologies such as network technology with traditional circulation methods, and achieve the industrialization of circulation. Seventh, create a diversified tea industry. Promote the diversification of industrial resources, the corporatization of industry entities, the functionalization and branding of product forms, the marketization of technological innovation, the ecologization and clustering of industries, and the diversification of market formats.

III. With innovation at the core, drive the transformation and upgrading of the traditional tea industry.

(1) Promote resource innovation and build a diversified tea industry. First, break out of the single traditional form of tea resources, promote the diversification of tea resources, and expand new resources of non-tea teas. Second, cultivate and develop the multifunctional resources of the tea industry, vigorously expand its cultural and tourism resource value, and create new types of tea industry.

(2) Promote product innovation and build a modern market-oriented tea industry. First, break out of the single product form and promote the transformation from a single form to diversified product forms. Second, break out of traditional tea classification and promote the extension of products toward new resource products. Third, break out of the single function of tea, and according to the functionalized needs of drinking, eating, using, and playing, create new industries and develop new products.

(3) Promote marketing innovation and build a modern circulation-oriented tea industry. First, expand regional market services and serve the needs of regional markets. Develop modern tea circulation in accordance with the development laws of the circulation industry itself. Second, create a new circulation industry that uses the application of new technologies as its means and organically combines modern technologies such as network technology with traditional circulation methods. Third, realize the industrialized operation of tea circulation. Strengthen the market orientation of the circulation industry, take market demand as the guide, base operations on accurate market positioning, and implement brand-oriented and service-product-oriented circulation operations.

(4) Promote market innovation and build a global tea industry. First, change regional positioning into market positioning based on target demand, break down regional boundaries between international and domestic markets and between provinces, and realize the integration of the global market. Second, according to the different market natures of production-oriented markets centered on tea production and consumption-oriented markets centered on tea consumption, formulate development strategies for the supply of tea industry products and supporting technologies. Third, accelerate the construction of global leading markets, and with leading markets as the center, promote the construction of a nationwide integrated and unified market system. Fourth, accelerate the seizing of the global tea industry's commanding heights and build a global tea industry service market.

(5) Promote mechanism innovation and create a sustainable tea industry. First, build a new mechanism for industrial development. The key is to break out of the single production format and promote the development from a single production format to diversified tea industry development forms and diversified industrial formats. Build diversified industrial formats and promote the formation of a new industrial development mechanism of chain-linked growth in the tea industry. Second, centering on building the interest relationships among farmers, enterprises, and the government, accelerate the innovation of industrialization models.

IV. Seize new strategic opportunities and accelerate the advancement of transformation and upgrading.

(1) Embrace the era of globalization. First, grasp the strategic opportunity that the global tea industry center is shifting to places of origin. Meet the needs of carrying the global tea industry center, and accelerate the creation of a global market and a modern tea industry service system. Second, grasp the strategic need for the transformation and upgrading of the global tea industry. The discovery and productization of new tea industry resources worldwide, the diversification of existing products, and the creation of new tea industry forms are creating enormous demand for science and technology and technological innovation. Third, innovate three major markets. Accelerate innovation in the operation of production-oriented markets centered on production, and efficiently organize the global supply of technological products and equipment; accelerate innovation in the operation of consumption-oriented markets centered on consumption, and accelerate the organization of the global supply of new tea products, supporting products, and related facilities; build a tea industry service system that drives the transformation and upgrading of the global tea industry, and organize the global supply of information and consulting services.

⟦NL> (2) Embrace the era of networking. First, with the help of network technology, create regional markets that combine experiential sales and online sales. Second, using network technology as a means, realize the reengineering of a market-oriented and customer-centered business model.

(3) Embrace the era of marketization. First, use resource diversification innovation to promote the creation of new tea industries. Open up new types of tea industry resources and innovate new product forms. Second, use multifunctional innovation of the tea industry to promote the creation of new industries. Give full play to the product function, raw material function, leisure function, ecological function, and cultural transmission function of the tea industry, and use the diversification of tea industry functions to drive the diversification of industrial forms. Third, with the marketization of the tea industry as the goal, innovate tea industrialization models and create regional “technology and product innovation platforms.” Build an industrialization model of “market + innovation platform + regional production enterprises + bases” to enhance the operational capacity of regional tea industries.

(4) Embrace high-end services. First, create an information service industry. The key is to focus on the actual needs of different entities in the tea industry and promote the widespread application of e-commerce network technology. Second, innovate product upgrading services. Do a good job in product and process design innovation to meet the needs of enterprise transformation and upgrading. Third, meet the strategic needs of regional industrial transformation and upgrading. The key is regional function design, strategic planning, and top-level design for regional industrial development.