On-site trade at the 12th China International Agricultural Trade Fair reaches 46.7 billion yuan

    The 12th China International Agricultural Trade Fair and the 3rd China Shandong International Agricultural Trade Fair, after 4 days of exhibition and trading, drew to a close in Qingdao on October 28. According to Zhang Hecheng, Secretary-General of the Organizing Committee of the Agricultural Trade Fair and Director-General of the Market and Economic Information Department of the Ministry of Agriculture, in his conference summary, this year's Agricultural Trade Fair featured 27 on-site promotion and matchmaking events organized and held by the various exhibition delegations, with on-site trade reaching 46.703 billion yuan and on-site sales reaching 330 million yuan.

This year's Agricultural Trade Fair had a distinctive theme, rich content and prominent highlights. First, the scale of participation by provincial-level exhibition delegations was the largest in the history of the event, with the exhibition area of 12 provinces and regions including Shandong, Zhejiang and Heilongjiang all exceeding 1,000 sq m. Second, the functions of the exhibition were further improved, integrating on-site sales, trade negotiations and product display into one for the first time, with unified design and rational layout. Third, the exchange activities were highly professional, high-level and influential; the China Veterinary Conference and the Agricultural Informatization Summit Forum were included in the major activities of the Agricultural Trade Fair for the first time, and together with concurrent activities such as the Symposium on Risk Management and Agricultural Development, they became top-level events in the industry, attracting enthusiastic participation from domestic and foreign experts, scholars and representatives of relevant enterprises. Fourth, the exhibition services were more professional and standardized, with special sessions for buyers and professional visitors, on-site facilities such as publicity and promotion, negotiation services, and registration, and personalized logistics and warehousing services, enhancing the service capacity and quality of the exhibition.

According to reports, this year's Agricultural Trade Fair achieved notable results in five areas:

First, notable results were achieved in product sales and trade negotiations. In accordance with the requirements of “highlighting enterprises and products, facilitating negotiation and sales”, this year's Agricultural Trade Fair featured 27 on-site promotion and matchmaking events organized and held by the various exhibition delegations, with extremely bustling scenes and remarkable trade negotiation results; on-site trade reached 46.703 billion yuan and on-site sales reached 330 million yuan.

Second, notable results were achieved in the display and exchange of new agricultural technologies and new achievements. In accordance with the conference theme of “deepening rural reform, developing modern agriculture”, the various exhibition delegations highlighted the fruitful achievements made in modern agricultural development since the 18th National Congress of the Communist Party of China; the new technologies and new achievements gathered during the exhibition collectively reflected the new accomplishments of agricultural science and technology development. The agricultural informatization exhibition area displayed new products and application promotion achievements in agricultural information technology; the Agricultural Informatization Summit Forum conducted in-depth discussions on agricultural product e-commerce, agricultural IoT, agricultural cloud computing and big data, and other aspects.

⟦NL> Third, notable results were achieved in holding the event frugally and pragmatically. This year's Agricultural Trade Fair strictly followed the requirements of the Central Eight-Point Regulation, with no special sessions for leaders, no hospitality banquets, no production of gifts, no display of fresh flowers or green plants, and no luxurious decoration; the opening activities were simplified, content unrelated to agricultural product promotion and trade was cancelled, and energy, financial resources and material resources were devoted to agricultural product marketing and promotion; the exhibition operation procedures were further standardized, with efforts focused on giving play to the role of socialized and professional service institutions in logistics, conferences, design and construction; convenient on-site services were actively provided for exhibitors, thoughtful trade negotiation services were provided for buyers, and security measures were improved, further enhancing the style and appearance of the Agricultural Trade Fair.

Fourth, notable results were achieved in promoting agricultural product brand building. This year's Agricultural Trade Fair set entry thresholds for participating enterprises and products. In accordance with the notice issued by the Organizing Committee on strengthening the supervision and inspection of the quality and safety of participating products, the various exhibition delegations strictly controlled the qualifications of participating enterprises and the quality of participating products, enhancing the quality of the exhibited products. During the exhibition, branded agricultural products gathered in great abundance and were deeply loved by consumers, who rushed to purchase them, demonstrating the fruitful achievements of agricultural branding and guiding agricultural production and agricultural product consumption toward diversification and branding, enhancing the consumption quality of citizens.

Fifth, notable results were achieved in agricultural exhibitions driving regional economic development. The 12th Agricultural Trade Fair was held concurrently with the 3rd Shandong Agricultural Trade Fair, providing an important platform for displaying the achievements of Qingdao's urban modern agricultural development, promoting the construction of Qingdao's “blue granary and branded agriculture”, and advancing the great development of Shandong's modern agriculture.