The 15th China Green Food Expo Reaches 1.798 Billion Yuan in Transaction Value

Report from this website: The 15th China Green Food Expo, held in Shanghai from November 6 to 9, achieved a total transaction value of 1.798 billion yuan and intended transaction value of 2.51 billion yuan, up 30.3% and 35.7% respectively compared with the previous edition, including 30 million yuan in contracts signed with foreign businesses and 9.8 million yuan in intended value.

According to the introduction, this edition of the Green Expo was co-hosted by the China Green Food Development Center and the Shanghai Municipal Agricultural Commission, co-organized by the China Green Food Association, the Agricultural Product Quality and Safety Center of the Ministry of Agriculture, and COFCO Group, and jointly undertaken by the Shanghai Green Food Development Center and the Shanghai Agricultural Exhibition Hall. Following the principle of holding the expo in a practical and frugal manner and centering on the goals of “showcasing achievements, promoting trade, and driving development,” and with the purpose of showcasing the achievements of China's agricultural product quality and safety work and the development of the green food industry, establishing the brand image of green food, and cultivating the green food market, it displayed a total of 3,489 products from 33 exhibitor delegations and 1,084 enterprises, covering grain and oil, fruits and vegetables, livestock and poultry, aquatic products, dairy products, tea, beverages, and more. It not only attracted a group of large domestic supermarkets, wholesale markets, star-rated hotels, catering enterprises, food stores, and industry chambers of commerce to attend for negotiations and orders, but also provided convenience for group food procurement by schools, government agencies, the military, large state-owned enterprises, and other units.

During the expo, promotional sessions were also held for famous, special, and excellent local products from Shanxi, Gansu, Heilongjiang, and other places, as well as for the marketing model of the Agricultural School Matching Network; the release and signing ceremony of the “Green Food Industry Self-Discipline Convention”; the signing ceremony of the strategic cooperation framework agreement between the China Green Food Development Center and the Mudanjiang Municipal People's Government; and the China-Denmark Organic Agriculture Cooperation Seminar. Many exhibiting enterprises and buyers believed that the Green Expo built a very good communication platform for operators in production, supply, and marketing, not only concluding trade contracts but also gaining opportunities to communicate, exchange ideas, and learn with other enterprises.

Chen Zhaoyun, deputy director of the China Green Food Development Center, told reporters that over the past 10 years China's total scale of green food has grown larger and larger, and its quality level has become higher and higher. The number of enterprises and products approved to use the green food logo has grown at annual rates of 11.7% and 12.7% respectively. As of October 31, the total number of green food enterprises reached 8,679 and the number of products reached 21,191, and the pass rate of quality spot checks has remained above 99%. The number of farmer professional cooperatives nationwide with valid labels has increased rapidly. As of the end of 2013, farmer professional cooperatives accounted for more than 1/4 of green food certificate holders, reaching 2,162, with 4,251 products. The influence of the green food brand has also become stronger and stronger. Not only has consumer awareness of green food exceeded 80%, making it increasingly the first choice in daily food consumption, but the China Green Food Expo, founded in 1990, has also become more and more influential with better and better results. It has become an important window for publicizing the achievements of China's green food industry development, an important stage for displaying the green food brand image, and an important platform for promoting cooperation between green food manufacturers and matching production with sales.