The National Quality Agricultural Products Boutique Pavilion officially opened in Beijing on December 7.
On December 7, the National Quality Agricultural Products Boutique Pavilion officially opened. Vice Minister of Agriculture Chen Xiaohua, Zeng Yichun, member of the Party Leadership Group of the Ministry of Agriculture and Director of the Department of Personnel and Labor, and Bi Meijia, Chief Economist of the Ministry of Agriculture, attended the opening ceremony and toured the Boutique Pavilion.
At the opening ceremony, Zeng Yichun pointed out that while doing a good job in agricultural production, agricultural departments at all levels have vigorously promoted the circulation and marketing of agricultural products, innovated marketing methods, broadened marketing channels, accelerated the development of direct sales, advanced e-commerce for agricultural products, and done a great deal of effective work in increasing agricultural output and farmers' incomes. The launch of the National Quality Agricultural Products Boutique Pavilion is an important measure in the agricultural branding strategy, an active exploration of innovating the circulation methods of agricultural products, and moreover an innovation and expansion of the business scope of the Agricultural Exhibition Center. It has built a national-level quality agricultural products exhibition and trading platform that both displays and sells, becoming an important window for publicizing China's modern agricultural achievements, and will play an important role in guiding agricultural production and residents' consumption toward quality and branding.
Sui Bin, Director of the National Agricultural Exhibition Center, introduced that the Agricultural Exhibition Center plans to use the Boutique Pavilion as a physical store, explore the combination of online and offline agricultural products, namely the O2O sales model, and will also gradually set up a number of offline physical stores nationwide, forming an agricultural products sales network with broader coverage, richer products, stronger driving force and wider benefits. The National Quality Agricultural Products Boutique Pavilion will be built into a bridgehead and bellwether for quality agricultural products that integrates "a publicity and display platform for modern agricultural construction achievements, an exchange and cooperation platform for new agricultural technologies, and a sales and trading platform for quality agricultural products."
It is understood that the National Quality Agricultural Products Boutique Pavilion has a total area of 5000 sq m. Since it began trial operation on September 29, it has been favored by consumers in the capital. The Boutique Pavilion takes green and organic agricultural products as its entry requirement. At present, the pavilion has gathered nearly ten thousand kinds of Chinese quality agricultural products, and all commodities have passed the national "Three Products and One Label" qualification certification, meet world-class food safety standards, and are a centralized display in Beijing of pollution-free, green and organic agricultural products. According to region and product characteristics, the whole pavilion is divided into ten provincial-level exhibition areas for Beijing, Tianjin, Inner Mongolia, Heilongjiang, Anhui, Guangxi, Guizhou, Qinghai, Ningxia and Taiwan, China, and two special exhibition areas: "Boutique on the Tip of the Tongue" and "Green Base."
⟦NL> A reporter saw at the scene that the products in the exhibition areas have strong regional characteristics. The Beijing exhibition area mainly features a series of China Time-honored Brand products with a full Beijing flavor, such as Beijing roast duck and Beijing pickles; the Tianjin exhibition area displays fresh meats such as fresh organic pork and processed products; the Heilongjiang exhibition area brings together the essence of agricultural products produced from "cold-region black soil"... In addition, in the special exhibition areas, "Boutique on the Tip of the Tongue" mainly displays Xinjiang organic grapes, kiwifruit, jujubes, etc., as well as imported foreign foods; the Green Base displays only products directly supplied by demonstration bases.