The future of agricultural input e-commerce will promote the return of fertilizer products to their roots
Agricultural input e-commerce may reshuffle the development of the fertilizer industry, but the development of agricultural input e-commerce will also promote the return of fertilizer products to their roots. Currently on the fertilizer market, all kinds of “new products” and all kinds of “high technology” not only leave farmers at a loss, but even experts may not be able to explain them clearly. Has technological innovation in the agricultural input industry really entered a brand-new era?
Agricultural input e-commerce may reshuffle the development of the fertilizer industry, but the development of agricultural input e-commerce will also promote the return of fertilizer products to their roots.
During this period, many company leaders have been discussing how to connect with agricultural input e-commerce, and have personally gone to rural markets and to farm owners to explore the impact of e-commerce on the industry. They learned that some large-scale growers have begun choosing to look for agricultural input products online and, according to their own circumstances, to lower as much as possible the investment in agricultural means of production and reduce costs. Some large-scale growers clearly state that when choosing fertilizers, they first look at whether the formula is reasonable, and then, when the formula is the same, compare whose product price is more advantageous. This has led some business operators to begin thinking that the impact of agricultural input e-commerce on the agricultural input industry is not only a change in sales methods, consumption habits, and service methods, but may also promote the agricultural input industry's return to a scientific and objective development path. Nowadays, more and more cooperatives, large-scale growers, and farm owners pay more attention in agricultural production to the effective ingredients of agricultural input products, rather than flashy packaging, and even less to incomprehensible high technology.
In some areas with relatively large planting areas, large-scale growers have already appeared who purchase basic fertilizers such as nitrogen, phosphorus, and potassium, calculate formulas themselves according to the conditions in their fields, and mix them themselves. If such new-type farmers emerge in large numbers, what interests them is the quality and price of various basic fertilizers, and they may develop dependence on certain brands.
Even without the development of agricultural input e-commerce, the return of fertilizer products to agricultural means of production is a topic many people are thinking about. Moreover, land transfer is currently accelerating step by step, and large-scale operations are becoming more and more mature. In this process, a portion of enterprises will certainly return to the role of basic fertilizer suppliers, continuously improving product characteristics in response to the future promotion of agricultural mechanization, and becoming more suitable for the requirements of modern agriculture. Those enterprises keen on developing new products will certainly develop, but how will these new products be sold? Whether to pair them with basic fertilizers or to occupy the mainstream of the fertilizer market is worth our consideration.
As farmers, we hope there will be fewer concepts and more effects in the agricultural input market; as enterprises, considering the return of fertilizer as a special commodity may be the foundation for sustainable development. The development of agricultural input e-commerce is also appropriately adjusting the problems that currently exist, so that people in the industry can see more clearly that the simple is what lasts.