How to Get Rich Through Agricultural Entrepreneurship? A Full Analysis of 12 Major Directions in 2015
In recent years, new agriculture has been surging, and the "momentum" for major agricultural development is bound to arrive. To make money in agriculture, one must firmly grasp these twelve major money-making opportunities for getting rich in agriculture.
1, Agricultural economies of scale
China's agriculture is developing toward intensive production. Taking broiler chickens and dairy cattle as examples, in 2003, farms with a broiler breeding scale of over 1 million birds accounted for 3.12%, and by 2010 this figure was 8.55%. Large-scale farming has driven the feed business to boom. The recently popular land transfer policy will concentrate land in the hands of large-scale growers, and the productivity of farmers will be liberated.
2, Farmer cooperatives
In terms of production, cooperatives operate on the mechanism of "six unifications and one division," namely unified seed procurement, unified hatching, unified feed, unified disease prevention, unified transportation, unified sales, and decentralized breeding. Bringing scattered rural productivity together helps give play to economies of scale and enhances market competitiveness. The cooperative was listed as a demonstration unit of farmer professional cooperative organizations by the Ministry of Agriculture in 2009. After several years of effort, the cooperative has initially formed a modern breeding industry model featuring intensive, large-scale, standardized, specialized, and ecological production.
3, Organic agriculture
Both domestic and international markets are driving the development of the organic market and have released huge demand. It is estimated that in the next ten years, China's organic agriculture area may reach 6 million-10 million hm2, and it will rank second in the world in terms of organic agriculture planting area. In the breeding industry, taking aquaculture as an example, in 2006, China's total organic aquatic product output was close to 11,000 t, accounting for 0.22% of the national total aquatic product output. It is estimated that in the next ten years, this proportion will exceed 2%.
In the next 10 years, the proportion of organic food in China's domestic food market is expected to reach 0.3%-0.5%, and China will become the fourth-largest organic agricultural product consumer market after the United States, the European Union, and Japan. In the next 10 years, China's organic agricultural product exports are expected to reach 1 billion-3.7 billion US dollars, and the share of exported organic food in global organic food international trade is expected to reach 3%.
4, Agricultural product brands
Yangcheng Lake hairy crabs can also be considered a relatively successful example of branding among fresh products. Market demand is stable, the product life cycle is long, added value can be increased, product quality can basically be kept consistent, and transportation and preservation are relatively convenient.
Yangcheng Lake hairy crabs are undoubtedly successful, and this has given other agricultural products confidence. In this severely homogenized industry, the agricultural product market has now shifted from simple competition over product price or quality to competition over comprehensive strength led by brands, including agricultural product recognition and reputation.
5, Whole-industry-chain resources
Squeezed by upstream raw material costs and downstream channel expenses, enterprises are extending their industry chains upstream and downstream, and many enterprises have begun to integrate resources and lay out the whole industry chain.
New Hope's current whole-industry-chain layout is relatively successful and is an excellent model. New Hope's industry chain involves feed, seedlings, breeding systems, meat food processing systems, and market development systems, and overall positive progress has been made, especially with the chicken and duck industry chain reaching a major new level. In 2011, New Hope's scale of chickens and ducks had reached 1.3 billion birds. New Hope's scale continues to expand, and extending the industry chain has greatly enhanced its ability to resist fluctuations and risks.