Analysis of the Competitive Landscape of China's Aquaculture Industry in 2015
The aquaculture industry was the earliest sector in China to undergo market-oriented reform. Through reforming the management system, adjusting the industrial structure, increasing investment in infrastructure, and strengthening resource conservation, per capita availability has grown 7.2-fold, twice the world average. According to the survey report on competition in the aquaculture industry, with the rapid development of the Internet in recent years, more and more enterprises have begun to value the influence of the Internet, and online marketing has begun to surpass traditional marketing to become the most important marketing channel for enterprises. Many industries have begun to dip their toes into the Internet and mobile Internet, hoping to use them to raise their profile and thereby achieve their marketing goals, and the aquaculture industry is naturally no exception.
So how exactly should the aquaculture industry expand sales through online marketing? To find out, the reporter interviewed a well-known expert in China's aquaculture industry, Jiang Jianfa, who recounted the current state of the aquaculture market in detail and analyzed it with examples. Today's online marketing takes very diverse forms, and there are many promotional formats to choose from. He particularly favors targeted professional platforms, such as the professional platform “Aquaculture Business Opportunities”.
⟦NL> Jiang Jianfa said that a major feature and achievement of the development of China's aquaculture industry since reform and opening up is the rapid development of export-oriented aquaculture, a marked increase in its degree of internationalization, and a continuously strengthening ability to effectively utilize both domestic and international markets and both types of resources. China's aquatic product exports have risen to first place in the world, accounting for about 10% of the total value of world aquatic product trade. China's aquatic product export trade has entered a faster stage of development, forming an international trade pattern for aquatic products dominated by exports of domestically produced aquatic products and combined with processing of imported and supplied materials, which has further driven the development of aquatic product production and structural optimization and enhanced international competitiveness.
Jiang Jianfa told the reporter that online marketing is influencing people's consumption concepts with an irreversible trend, and all aquatic product operators should carry out targeted online promotion as early as possible and find their own marketing model. But if the aquaculture industry wants to do well in online sales, it must also, on the basis of ensuring product quality, select suitable target audiences and adopt diverse promotional methods, with traditional channels and online channels coordinating with each other and complementing each other. Only in this way can online sales of aquatic products gradually mature and continuously achieve better sales results.
Today's “Aquaculture Business Opportunities” has developed into a highly professional marketing platform for the aquaculture industry. The platform brings together industry news, product displays, online communication, and procurement and supply information, covering almost all information needs within the industry. Jiang Jianfa said that in the near future, platforms like “Aquaculture Business Opportunities” will become broader and more convenient platforms and resources, and the aquaculture industry will surely, under their guidance and influence, possess stronger competitiveness and a broader market.