What to Do When Fruit Won't Sell? Internet Thinking Helps You Open Up Sales Channels
Right now is the peak season for fruit to hit the market in large quantities, yet in many places fruit is going unsold. Some people think it's because sales channels are blocked, while others feel the quality of the products themselves isn't solid enough. Looking at the news from the past few days, you'll find that recently things like the crisp pears of Qianxian, Shaanxi, and the Red Fuji apples of Yuncheng, Shanxi, haven't been selling well, and corn in Dongfang, Hainan province has also seen unsold stock.
Normally, these places are all well-known agricultural production areas nearby, with a certain degree of brand recognition, so selling their goods shouldn't be a concern. But market changes sometimes exceed people's expectations. Changes in supply and demand relationships and the evolution of consumption habits can both cause agricultural products to sometimes sell poorly.
Another important reason is that the two lines of information and logistics are not flowing smoothly. This poor communication has also led to an awkward phenomenon seen before: in some places agricultural products have dropped in price yet still can't be sold, while in other places no matter how much money you pay you can't buy the goods.
The way to solve this problem is to open up the channels of information and logistics. And in the "Internet Plus" era, the internet has become the simplest route for communication. For example, by 2013, on the Taobao and Tmall platforms alone, packages sent from rural areas reached 1.4 billion, and the number of online stores registered in rural areas on Taobao and Tmall exceeded 2 million. It's clear that selling fruit online is already a fairly popular method among us farmer friends.
Besides online promotion, cooperating with the media is also an important approach. From what I understand, some food magazines specifically seek out high-quality agricultural products in the major agricultural production areas to sell on consignment. Through media packaging, an originally delicious Red Fuji can become a natural organic green food, its value multiplying several times over, while sales only increase, never decrease.
Besides these promotional channels, raising the added value of products is also very necessary. For example, Shaanxi is an important apple-producing area in China, and a considerable portion of Shaanxi's apples are used to make apple juice. This apple juice has very broad sales channels and holds its own place in the international market. This way, local apples are less prone to going unsold, and the juice produced from apples has a long shelf life, high added value, and broader sales channels. This way, the fruit produced can undergo a big transformation right at the doorstep, becoming a product with higher added value.
To reduce the trouble of unsold fruit and increase added value, there must first be an industrial foundation. For example, investing in building factories and expanding channels is inevitable, but the most important thing is to have internet thinking, and through various channels connect fruit cultivation with all kinds of elements. Only then can the "Ren and Du" meridians of fruit production and sales be opened up.
As the saying goes: Don't panic when fruit won't sell, internet thinking comes to help. Study new technology hard, and with product upgrades sales channels widen.