Online sales find a good market for agricultural products
College-graduate village officials who have just graduated from university can all keep up with the times and introduce new crop varieties. But how should the agricultural products they grow be sold, and where can they be sold? The college-graduate village officials in Muli Town, Gaoqing County, Shandong Province have their own methods, each showing their own talents in the sales of agricultural products.
Before this year's Spring Festival, 27-year-old Cui Jianlong, assistant to the village Party secretary of Zhao'an Village, Muli Town, was worried: the stockpiled purple wheat flour still had not found a home. One day on his way home, he saw communities moving New Year goods one after another. Cui Jianlong had a sudden inspiration, took a bag of ground purple wheat flour, and headed straight to the Qilu Petrochemical residential area to find the person in charge. Cui Jianlong studied social work at university and had experience and methods in dealing with communities. After several rounds of discussion, he sold 20 bags of flour. With this first success, Cui Jianlong gained confidence and continued to contact other communities. Because of his sincere attitude and the superior quality of the products, several communities in Gaoqing County soon established year-round supply relationships with him.
Cui Jianlong also had another small sales trick for agricultural products: putting them on the shelves of specialty stores like Zhoucun Shaobing. During his university internship, Cui Jianlong had contact with Director Cao of Maoye Shopping Mall and learned that because the entry fees were too high, large shopping malls could not put the products on their shelves, so Cui Jianlong began to set his sights on specialty stores: "I traveled all over Gaoqing County, Linzi District, and Zhangdian District to every supermarket and specialty store, negotiating and communicating with the people in charge. I hit many walls, but also received a lot of help, and ultimately got all our purple wheat flour onto the shelves and sold it all out."
Cui Jianlong of Zhao'an Village relied on his social work major to find a home for the purple wheat in his village, while 26-year-old Zhang Ying, assistant to the village Party secretary of Ruyao Village, Muli Town, relied on his computer major to find buyers for the village's wheat and corn.
"I studied computer science at university and learned that the ever-changing online sales channels are increasingly accepted by people, so I began to use e-commerce to sell our agricultural products." Zhang Ying told this writer: "Now there are all kinds of online sales channels. Most of our agricultural products are traded and negotiated online, and then the other party comes to pick up the goods."
Zhang Ying initially opened up the sales situation through a QQ group for college-graduate village officials, learning online sales experience from other village officials there. After that, through QQ and WeChat, he found micro-business agents, using the sales channels that micro-businesses had already opened up to promote agricultural products. The micro-business agents took orders, and Zhang Ying was responsible for receiving customers and shipping goods. Zhang Ying also used his skilled computer operating techniques to turn his village's agricultural products into simple and clear tables, so that customers buying in the micro-store could see the characteristics of the agricultural products at a glance. In addition, Zhang Ying actively connected with Lewu Network for agricultural product sales and followed Lewu Network into communities, so that more than 300 mu of wheat, corn, and other agricultural products in Ruyao Village were all "contracted."