Grape pre-orders surge in stunning comeback, with pineapple, sweet potato and other fruits and vegetables following suit
When the grapes ripened, an unexpected outbreak of the pandemic flared up, at one point leaving the fruit farmers wanting to cry with no tears, but the grapes were innocent, being highly nutritious and a fine wartime food, so all sectors in Changhua County promoted the grapes through various channels, and good news kept pouring in, with the Changhua County Government integrating various farmers' associations and young farmers to provide
When the grapes ripened, an unexpected outbreak of the pandemic flared up, at one point leaving the fruit farmers wanting to cry with no tears, but the grapes were innocent, being highly nutritious and a fine wartime food, so all sectors in Changhua County promoted the grapes through various channels, and good news kept pouring in, with the Changhua County Government integrating various farmers' associations and young farmers to provide group-buying information, and 3000 boxes had already been sold, and the Changhua County Industrial and Commercial Investment Promotion Association once again launched a drive for enterprises and individuals to buy grapes, and as of the 4th, another 3007 boxes had been subscribed, totaling 1.2848 million yuan.
Changhua County's Kyoho grape planting area is about 1200 hectares, out of 2500 hectares, meaning one of every two grapes comes from Changhua, and Changhua County Magistrate Wang Huei-mei said that in order to market the grapes in time for the peak production season and while the pandemic was affecting traditional sales channels, the county government offered new shopping formats to meet current pandemic prevention needs, integrating Changhua County's various farmers' associations and young farmers to provide group-buying information for ordering and listing on the i-Mail Order Platform - Changhua Premium Fresh Farmers' and Fishermen's Association Zone.
Subsequently, livestream marketing was also held together with Changhua premium fresh vegetable and fruit boxes and farmers' association pineapple gift boxes, and in particular, the limited daily grape sets sold out instantly during the livestream, and finally, paired with the pandemic prevention episode of A-mei's Kitchen teaching sweet-and-sour grape fish and with ET Mall shopping marketing and matching enterprises to buy Changhua's local premium grapes, more than 3000 grape gift box sets were also sold during the period.
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The vegetable and fruit boxes launched by the Changhua County Government together with young farmers had a first wave at an original price of 699 with a special price of 499, with orders closing on May 31, and 263 boxes had been sold, with shipment expected on June 3. The second wave had an original price of 899 with a special price of 699, with orders expected to close on June 10, and the quantity was still surging. The pineapple fruit box currently has an original price of 699 with a special price of 599 yuan, with orders expected to close on June 10, and orders are also soaring.
Optimistic about the business opportunities of online shopping and home delivery, Changhua is also the second-largest sweet potato producer nationwide, and the Changhua County Government, together with the Guaranteed Responsibility Changhua County Dacheng Sweet Potato Production Cooperative, the Guaranteed Responsibility Changhua County Champion Sweet Potato Production Cooperative, and the Guaranteed Responsibility Changhua County Qingquan Sweet Potato Production Cooperative, held the Changhua Premium Fresh Sweet Potato Online Joint Marketing event. The Dacheng Production Cooperative's chestnut sweet potato has a dense texture and high sweetness and aroma; the Champion Sweet Potato Production Cooperative has traceability and organic product certification for pesticide-free cultivation; and the Qingquan Production Cooperative has Babatata ice-baked sweet potatoes, all of which can be ordered through e-commerce platforms for home delivery.