Shawo radishes sold online, produced in Xiqing District, Tianjin

The reporter learned that Xiaoshawo Village in Xinkou Town, Xiqing District, has set up a sales website and launched functions such as telephone ordering and online ordering, attracting many out-of-town customers. At present, through various sales methods, the sales volume of Shawo radishes has increased significantly compared with the same period last year. It is reported that this year the search volume for “Shawo radish” has increased noticeably, and there are already more than 40 Shawo radish sales websites with independent domain names on the internet alone, the vast majority of which were established by planting farmers and planting cooperatives. According to the planting farmers, at present, 80% of the first crop of radishes is sold online. The planting farmers use cameras to take photos of the radishes in the fields, and then use QQ to transmit the image information to the internet. With the internet, the annual sales volume of Shawo radishes has reached 700,000 to 800,000 jin.