Rural Online Shopping Consumer Rights Protection Issues Cannot Be Ignored

With the rapid development of rural e-commerce, major online shopping platforms have successively expanded their business into rural areas, and the proportion of farmers shopping online has gradually increased, but various problems in farmers' protection of their online shopping consumer rights have also begun to stand out.

Online shopping goods are not the same as shopping in the traditional sense. Because most farmers lack the necessary legal knowledge, and because protecting their rights requires spending more time and cost, most rural consumers, after their consumer rights are infringed upon, are more inclined to choose to accept the loss, silently say nothing, and let the matter drop. Some unscrupulous merchants even "size people up and serve them accordingly," sending goods to remote rural areas with quality inferior to that of similar goods.

Rural online shopping consumers are a vulnerable group, more likely to be harmed by fake and inferior goods, more likely to fall into "consumption traps," and more in need of protection for their consumer rights. On the one hand, through various forms, farmers should be helped to identify online shopping traps, online shopping rights protection knowledge should be publicized in rural areas, and the concept of rights protection should be established and self-protection awareness strengthened; on the other hand, based on rural realities, efforts should be made to resolve the difficulties existing in farmers' rights protection, and strive to let the people seeking rights protection make fewer trips, face fewer difficulties, benefit earlier, and benefit more.