Rural e-commerce opens ever wider paths for online entrepreneurship
Content abstract: To make rural e-commerce truly a paradise for college students to start businesses and find employment, first, a business startup platform should be built by opening rural e-commerce startup parks for college students and providing office space for entrepreneurs. In the early stage of college students' rural online entrepreneurship, the government may consider offering it free of charge, and only begin collecting rent once the business has developed to a certain extent.
Today, as the employment problem for college students becomes increasingly prominent, achieving employment through entrepreneurship has become the choice of many college students. The booming e-commerce sector provides an excellent platform for college students to start businesses. In many rural areas, family farms and farmers' professional cooperatives are unable to "go global" with their agricultural and sideline products due to a lack of online platforms, which restricts the sustained and stable development of the rural economy and creates an urgent need for a large number of modern talents familiar with internet knowledge and technology. If college students can go deep into rural areas, they will have great prospects through online entrepreneurship.
The author works at the Administration for Industry and Commerce and has encountered many college student online entrepreneurs. They often start out with full enthusiasm and longing for the future, but are generally insufficiently prepared for entrepreneurship. At the same time, policies on online entrepreneurship lag behind, and college students' rural online entrepreneurship lacks tax incentives and financial funding support, all of which bring difficulties to college students who "go to the countryside" for online entrepreneurship.
To make rural e-commerce truly a paradise for college students to start businesses and find employment, first, a business startup platform should be built by opening rural e-commerce startup parks for college students and providing office space for entrepreneurs. In the early stage of college students' rural online entrepreneurship, the government may consider offering it free of charge, and only begin collecting rent once the business has developed to a certain extent. Second, a coordinating body should be established. A comprehensive survey should be conducted among rural online entrepreneurship college students who have entrepreneurial ability, have loan needs and meet loan conditions, and a project database for college students' rural online entrepreneurship should be set up. At the same time, their loan demand information should be recommended to agriculture-related financial institutions to provide credit services. Third, risk, credit and return assessments should be conducted for college students' rural online entrepreneurship projects to reduce the risks of their rural online entrepreneurship. Where conditions permit, a service center for college students' rural online entrepreneurship can be established to provide one-stop services such as entrepreneurial project assessment, registration, financing, technical services and legal consulting.