Specialty breeding leverages the Internet Plus to reach consumers directly

A university student used e-commerce to sell pheasants and earned 100,000 yuan in half a year; an old man in Chongqing sold pheasants online and sold 300 per month…… Once traditional specialty breeding catches the Internet, it is like a kite riding the wind, unstoppable.

The commercial trade sector has a relatively long history of integration with the Internet. E-commerce business has grown and expanded alongside China's Internet industry, and it is still in a stage of rapid development, transformation and upgrading, with broad development prospects. However, specialty breeding products are constrained by their own particularities and cannot be packaged and delivered like clothing, hats, hardware and other goods, so very few people connect specialty breeding products with the Internet. Kuang Xu and Xiang Daoquan, however, dared to try, promoting their products through online platforms and using the amplifying effect of the Internet to effectively solve the sales problem of specialty breeding, taking the first step in specialty breeding's "Internet Plus."

Every traditional industry breeds opportunities for "Internet Plus." In this year's government work report, Premier Li Keqiang proposed for the first time formulating an 'Internet Plus' action plan, emphasizing cross-sector deep integration between the Internet and traditional industries. In seeking "Internet Plus," the specialty breeding industry must first dare to integrate with the Internet, considering both the particularity of the industry's products and seeking a path of expansion. Kuang Xu used an online store and e-commerce to achieve same-day delivery, breaking the conventional pattern of traditional market purchases. Although some customers could not be served because the distance was too far, he still made full use of online stores, WeChat and other channels to open up an Internet path for specialty breeding.

⟦NL> Looking closely at the two men's success, they did not treat the Internet merely as a sales platform, but applied "Internet Plus" thinking throughout specialty breeding. For example, some breeders install cameras in their farms, and customers can view the animals' living conditions and diet through live online video, supervising the entire process. This is the core of "Internet Plus"——user thinking: by establishing direct contact with customers and understanding their specific characteristics, then precisely developing differentiated, personalized products for segmented customer groups. This is the key to the success of "Internet Plus" in specialty breeding.

The "Internet Plus" path for specialty breeding breaks the original industry boundaries and will inevitably face some new problems. This requires practitioners in the specialty industry to keep learning, study and judge the competitive risks that may arise from the emergence of new Internet technologies, new applications and new business models, improve all-around innovation capability based on the Internet, and seize the high ground in the process of adapting to "Internet Plus."