National Agricultural Products Community Benefit Project Launched in Beijing

With a light touch on the electronic screen downstairs, fresh fruits and vegetables as well as rice, flour, grains and cooking oil are delivered to your doorstep... Recently, supported by the Ministry of Commerce and created by the China Vegetable Circulation Association, the "National Agricultural Products Community Benefit Project" was launched in Beijing. The project has already been piloted in urban communities in Beijing, Guangxi, Hunan and other places, and will be gradually rolled out across the country.

In May this year, the Ministry of Commerce issued the "Internet Plus Circulation" Action Plan, proposing to break the bottleneck of e-commerce's "last 100 meters," encouraging e-commerce to enter communities, promoting online and offline interaction, and innovating ways to serve people's livelihoods.

Dai Zhongjiu, president of the China Vegetable Circulation Association, introduced at the launch ceremony that the "National Agricultural Products Community Benefit Project" includes: building a public-interest information platform for agricultural product sales e-commerce shared by multiple member units, and improving the production-sales linkage mechanism; breaking the traditional business methods of community vegetable markets (stores), developing fresh food e-commerce, and promoting intelligent service models; encouraging community vegetable markets (stores) to introduce mature and safe electronic settlement technologies and equipment, and to use electronic payment and card swiping; building an information release platform to guide enterprises in regulating variety output based on changes in supply and demand; strictly setting entry thresholds to ensure food safety in the agricultural product circulation process; innovating vegetable circulation retail models and formats, creating a 15-minute convenience business district, ensuring vegetable market supply, and facilitating citizens' daily life needs.