Building grain brands requires the combined efforts of all parties

China's grain output has grown steadily, which has not only effectively solved the people's “rice bag” problem, but also provided strong material support for economic and social development. To build a brand in grain production, the key is to rely on the following forces:

Relies on the full and faithful implementation of the Party and the state's policies to strengthen agriculture and benefit farmers. For example, the policies related to “direct grain subsidies” are aimed at solving the problems of high prices for agricultural means of production and the dampened enthusiasm of farmers for growing grain. Relevant functional departments must truly fulfill their responsibilities of oversight, supervision and protection, and ensure that all policies to strengthen agriculture and benefit farmers are put into effect.

Relies on science and technology to raise the yield and quality of grain. Science and technology should be used to solve two aspects. One is the problem of grain yield per unit area, and the other is the problem of making grain production pollution-free and free of contamination. Through methods such as formula fertilization, the promotion of biological fertilizers and biological insect repellents, grain production increases and pollution-free production can be advanced in step.

Relies on stimulating market vitality to realize the strategy of grain branding. The leverage role of prices should be given full play to mobilize farmers' enthusiasm for growing grain and for engaging in large-scale operations and pollution-free production. By changing concepts of grain production and raising the quality of grain production, the aim is not only to produce more, but above all to produce well. The government should build various platforms and provide various conveniences, actively extend the industrial chain of grain production, continuously raise the added value of grain, and through deep processing of various grain products achieve the transformation and upgrading of grain production.

⟦NL> Of course, there are still many other forces that grain production must rely on to build a brand. For example, the construction of a systematic grain production service system and the construction of a grain safety traceability system. As long as the forces of all sides are brought together, the strategic goal of grain production branding can certainly be achieved.