Fresh food e-commerce has entered the mainstream, and the community market is opening up a new path

In the early days when the e-commerce industry was just emerging, many merchants would not choose the fresh food e-commerce industry. Its own characteristics of high costs and low profits made many merchants shrink back in fear. By contrast, the development of e-commerce in other industries was beginning to show results, so merchants' choices naturally followed the major trend of making big money.

With the continuous development and improvement of the e-commerce field, merchants who had kept struggling in the fresh food e-commerce field also saw the dawn of hope. From actions to join hands with community platforms to the continuous improvement of the logistics chain, the entire fresh food e-commerce sector has been ignited with new vitality.

At present, as one of the overlords of fresh food e-commerce, Yiguo Fresh recently announced cooperation with Xiachufang, focusing on attacking market sales within the community scope.

At present, as the quality of life of domestic consumer users changes, ordinary needs can no longer be satisfied. This cooperation allows Yiguo Fresh to fully tap the e-commerce value of the community, complete a closed loop that starts from the community to guide consumption, and will open a new era of deep cooperation between e-commerce platforms and content platforms.

It is understood that in the early days when the Xiachufang Market launched, Yiguo Fresh settled in. Both sides had already cultivated deeply in their respective fields for many years. Over the past nearly one year, high-quality fruits, vegetables and fresh food from Yiguo have been closely combined with high-quality content from Xiachufang, complementing each other and being welcomed by many cooking friends. The market completes tens of thousands of orders every day.

Some industry insiders analyzed that on this good foundation, the further strategic cooperation between Xiachufang and Yiguo Fresh is undoubtedly a strong alliance of 1+1>2. Both sides will fully leverage their strengths, continue to dig deeper, plan for the future, and explore more possibilities in the fresh food e-commerce field.

Through the strong alliance between the two sides, Xiachufang's high-quality content will be used for Yiguo Fresh and Tmall Supermarket, for which Yiguo serves as a supplier; while Yiguo will also expand its global supply chain according to Xiachufang's user needs, providing users with more precise products.