Temperature management: never let urgent heat turn into sudden cold

The "fire" of moringa is a welcome thing. It is welcome because it has added a rather tempting increase in variety to the development of modern agriculture. Although this "fire" is only just beginning, although moringa is not yet well known to people. In terms of scale, 40,000 mu of moringa has now been introduced and planted in China, and some places are currently planning to plant 300,000 to 500,000 mu. It seems the momentum of moringa's "fire" cannot be stopped.

It is welcome because this increase in variety will bring industrial chains with considerable market imagination. Judging from the products already developed, the broad market prospects contained in moringa truly set people's imaginations running. This is because the introduction and processing of moringa will enrich the dishes, foods and teas of urban and rural residents, and will even enrich health products and medicines.

Because of the "fire", there may be a rush to jump on the bandwagon, and the results will not be good. In recent years, there have been many newly discovered agricultural products like moringa. Which one did not see a rush to jump on the bandwagon? The aloe craze, the dendrobium craze, the maca craze - rarely did any of them ultimately create a broad climate of consumer spending among residents. Even traditional agricultural products have seen rushes to jump on the bandwagon followed by rushes to jump off, like the so-called "Jiang Ni Jun" and "Suan Ni Hen".

In fact, in developing new agricultural products, what most needs attention is not frantic haste, but "slow" effort.

This "slow" refers to the solid and strong foundation of basic scientific research on crops, to perseverance in breeding good varieties, and to the gradual and orderly development of new varieties. "Slow" is not the goal, but with this kind of "slow", there is the confidence for crops to participate in market competition.

This "slow" also refers to meticulous field management, to the patient guidance that cultivates new-type professional farmers into expert hands, to the rigorous and detailed alignment of planting and development plans with the market, and to the insight and foresight that the industrial chain formed after deep processing must adapt to social demand. With this "slow" effort, there is a broad world for developing new agricultural products.

Emphasizing "slow" effort is not about an old ox pulling a broken cart, but about science and steadiness. Only with this kind of "slow" effort will "fine" work emerge, work of quality, work of high efficiency. This kind of "slow" is the real "fast".

Looking back at the problems that have appeared in the development of new agricultural products over these years, it is not hard to find that the distance between "fire" and "cold" is but a single step. The reason for going from fast "fire" to sudden "cold" is precisely the failure to handle the relationship between "fast" and "slow".

Only after the tide recedes do you see who was truly swimming naked. In the development of new agricultural products, from "fire" to "cold", very few enterprises remain; having gone through the baptism of fiery forging and cold quenching, they have become tenacious survivors and are constantly growing. Today, there is no lack of trendsetters in the aloe and dendrobium industries. But from an overall perspective, urgent heat to sudden cold deals a huge blow to the newly developed agricultural product industry, and the cost is also huge. Steady and solid progress can prevent the development of new agricultural products from being full of hardships, twists and turns and sharp ups and downs in the process of forming an industry, and can steadily raise the output of modern agriculture.

In developing new agricultural products, "stir-frying" is taboo, and unfounded hype is even more taboo. For example, artificially exaggerating the health functions of maca had a counterproductive effect on opening up the market. The same principle applies to traditional agricultural products: grinding Pu'er tea tree trunks into powder and claiming it is better to drink than Pu'er tea leaves people bewildered.

The great way is simple. For agricultural products to present themselves in their plain, original appearance and to nourish people through their own crop mechanisms is the rule for successfully entering the market, and the source that enables agricultural products to form a sound industrial chain. This principle applies to traditional agricultural products as well as newly developed agricultural products.

Now, moringa has become "hot", and it must no longer take the old road from urgent heat to sudden cold.