How can farmers avoid becoming victims of commercial hype?

Black goji berry (Lycium ruthenicum), a wild plant on the grasslands of Qinghai. According to media reports, due to aggressive commercial hype by traders, the price of black goji berry has risen from several hundred yuan per jin a few years ago to "as much as 10,000 yuan per jin" now. At the same time, encouraged by traders' promises to purchase under contract, local farmers who had no idea what was going on began to plant black goji berry in large quantities.

However, as the hype intensified, the seeds of an industrial chain crisis were sown, and the ever-inflating bubble now hangs overhead. High costs, thin profits and fierce competition have already forced some profit-seekers to retreat, while farmers remain enthusiastic. As black goji berry output grows ever larger, can it still be worth so much? When traders move on to their next target for profit, can the "promises" to purchase farmers' crops under contract still be honored? Once the industrial chain breaks, to whom will farmers sell the black goji berry they have planted on a large scale? Once the bubble bursts, it is the farmers who will ultimately be hurt the most.

Faced with clearly "derailed" market behavior, relevant departments must issue early warnings and intervene early, crack down on harmful business practices, and guide farmers toward sound judgment, so that farmers do not become victims of commercial hype.