Leveraging the Internet Plus to Expand Rural Entrepreneurship Platforms
With the advancement of various rural reforms, the primary, secondary and tertiary industries in rural areas are accelerating their integration, industry chains are continuously extending, and financial support is steadily being injected, unleashing enormous market space as a wave of rural entrepreneurship surges. New agriculture, new towns, new consumption, new farmers
With the advancement of various rural reforms, the primary, secondary and tertiary industries in rural areas are accelerating their integration, industry chains are continuously extending, and financial support is steadily being injected, unleashing enormous market space as a wave of rural entrepreneurship surges. "New agriculture, new towns, new consumption, new farmers" have become new forces transforming the rural market. The wave of rural entrepreneurship that has risen over the past two years has formed hot spots in three new areas: "Internet Plus", new-type urbanization, and land transfer.
It should be noted that rural Internet entrepreneurship has already become a trend. In Suining County, a traditional agricultural area in northern Jiangsu, opening online stores to sell agricultural products has become the "fashion" of the past two years. In 2014, the county had more than 5,500 online stores, developed 39 logistics and express delivery companies, and attracted more than 30,000 people into employment. In Hubei, Guangxi, Hainan and other places, Internet towns and Taobao villages have sprung up like bamboo shoots after rain, and "Internet Plus agriculture" is changing farmers' traditional production and business methods. According to statistics recently released by Taobao, in 2014, China had more than 300 Taobao counties with sales exceeding 100 million yuan, spread across 25 provinces, municipalities and autonomous regions. Among them, more than 100 were in the central and western regions, and 21 poor counties became 100-million-yuan Taobao counties, such as Wugong in Shaanxi, Guiyang in Hunan, Lankao in Henan, and Kaili in Guizhou. "The Internet has broadened my horizons for entrepreneurship and can integrate many resources, creating greater market potential than the traditional market," said Zhou Mingxi, general manager of Tongcheng Online Shopping E-Commerce Co., Ltd. in Yingzhong Township, Zhongxiang City, Hubei Province.
In October 2013, the local shopping platform "Tongcheng Online Shopping" created by Zhou Mingxi was officially launched, and the following year it underwent a technical upgrade to connect payment channels such as Alipay, Tenpay and UnionPay Online, allowing consumers to pay directly from home through third parties without having to run errands. It has now successfully invited more than 500 shops to join.
"Tongcheng Online Shopping" became Zhongxiang's first e-commerce brand, not only bringing the local shopping platform into thousands of households but also driving more people to plunge into the e-commerce tide. Zhou Mingxi self-funded three e-commerce development seminars and held six e-commerce training sessions, providing free training to more than 400 e-commerce operation and management personnel for enterprises and merchants, and driving the development of more than 300 e-commerce enterprises in Zhongxiang.
At present, Zhou Mingxi's "Tongcheng Online Shopping" platform has set up branch stations in more than 10 counties and cities including Jingshan and Shayang, and has established five branch companies in Yichang, Dangyang and other places. In 2014, the company's total sales reached 60 million yuan, and in 2015 it is expected to exceed 100 million yuan.
"Inspired by the booming online sales of fresh live hairy crabs by crab farmers in Suzhou, we also want to put our hometown's fruit online for sale." Gan Songsen from Daxin Township, Pingnan County, Guangxi, quit his job as a hotel manager in Suzhou and returned to his hometown in 2010 to start a business. Together with his younger brother Gan Songlin, he applied for a Taobao store to sell Guangxi fruit, and in early 2014 registered the "Daily Fresh" flagship store on Tmall. Gan Songsen said, our goal is to make "Daily Fresh" into a flagship store brand for fresh fruit and specialty products, and at the same time promote more distinctive Guangxi fruit specialties across the country.
Liu Mingqiang, a university student from Dongdian Village, Qianjiang City, Hubei Province, once worked for many years at an Internet company in Wuhan. Now he has returned home to establish Mandi Shengjin Agricultural Company and registered the "Qianjiang Shrimp Source" online store, selling shrimp breeds, shrimp fry, live shrimp, "braised prawns" and more full-time online. "It reduces intermediate transaction links, and both service and quality are guaranteed. There are many orders from all over the country, and we have already made a profit of more than 100,000 yuan," Liu Mingqiang said.
The Internet's stimulation of rural entrepreneurial momentum is especially evident in Suqian City, a traditional economic lowland in Jiangsu. A number of local specialty agricultural and sideline products, such as Sihong hairy crabs, Shuyang flowers and trees, Suyu broiler chickens, Guizui rice, and Suhua peanuts, have gone online one by one. The city now has 28,000 online stores for agricultural products, 141 agricultural products "connected to the Internet", 4 national "Taobao villages", and 6 provincial-level "e-commerce villages". Across Suqian City, the number of Internet entrepreneurs and employees related to "Internet agriculture" has exceeded 280,000. In Caoji Township, Suyu District, there is a farmers' Internet entrepreneurship street about 1 km long, gathering more than 10,000 young people directly or indirectly engaged in Internet entrepreneurship.
It should be noted that rural Internet entrepreneurship has already become a trend. In Suining County, a traditional agricultural area in northern Jiangsu, opening online stores to sell agricultural products has become the "fashion" of the past two years. In 2014, the county had more than 5,500 online stores, developed 39 logistics and express delivery companies, and attracted more than 30,000 people into employment. In Hubei, Guangxi, Hainan and other places, Internet towns and Taobao villages have sprung up like bamboo shoots after rain, and "Internet Plus agriculture" is changing farmers' traditional production and business methods. According to statistics recently released by Taobao, in 2014, China had more than 300 Taobao counties with sales exceeding 100 million yuan, spread across 25 provinces, municipalities and autonomous regions. Among them, more than 100 were in the central and western regions, and 21 poor counties became 100-million-yuan Taobao counties, such as Wugong in Shaanxi, Guiyang in Hunan, Lankao in Henan, and Kaili in Guizhou. "The Internet has broadened my horizons for entrepreneurship and can integrate many resources, creating greater market potential than the traditional market," said Zhou Mingxi, general manager of Tongcheng Online Shopping E-Commerce Co., Ltd. in Yingzhong Township, Zhongxiang City, Hubei Province.
In October 2013, the local shopping platform "Tongcheng Online Shopping" created by Zhou Mingxi was officially launched, and the following year it underwent a technical upgrade to connect payment channels such as Alipay, Tenpay and UnionPay Online, allowing consumers to pay directly from home through third parties without having to run errands. It has now successfully invited more than 500 shops to join.
"Tongcheng Online Shopping" became Zhongxiang's first e-commerce brand, not only bringing the local shopping platform into thousands of households but also driving more people to plunge into the e-commerce tide. Zhou Mingxi self-funded three e-commerce development seminars and held six e-commerce training sessions, providing free training to more than 400 e-commerce operation and management personnel for enterprises and merchants, and driving the development of more than 300 e-commerce enterprises in Zhongxiang.
At present, Zhou Mingxi's "Tongcheng Online Shopping" platform has set up branch stations in more than 10 counties and cities including Jingshan and Shayang, and has established five branch companies in Yichang, Dangyang and other places. In 2014, the company's total sales reached 60 million yuan, and in 2015 it is expected to exceed 100 million yuan.
"Inspired by the booming online sales of fresh live hairy crabs by crab farmers in Suzhou, we also want to put our hometown's fruit online for sale." Gan Songsen from Daxin Township, Pingnan County, Guangxi, quit his job as a hotel manager in Suzhou and returned to his hometown in 2010 to start a business. Together with his younger brother Gan Songlin, he applied for a Taobao store to sell Guangxi fruit, and in early 2014 registered the "Daily Fresh" flagship store on Tmall. Gan Songsen said, our goal is to make "Daily Fresh" into a flagship store brand for fresh fruit and specialty products, and at the same time promote more distinctive Guangxi fruit specialties across the country.
Liu Mingqiang, a university student from Dongdian Village, Qianjiang City, Hubei Province, once worked for many years at an Internet company in Wuhan. Now he has returned home to establish Mandi Shengjin Agricultural Company and registered the "Qianjiang Shrimp Source" online store, selling shrimp breeds, shrimp fry, live shrimp, "braised prawns" and more full-time online. "It reduces intermediate transaction links, and both service and quality are guaranteed. There are many orders from all over the country, and we have already made a profit of more than 100,000 yuan," Liu Mingqiang said.
The Internet's stimulation of rural entrepreneurial momentum is especially evident in Suqian City, a traditional economic lowland in Jiangsu. A number of local specialty agricultural and sideline products, such as Sihong hairy crabs, Shuyang flowers and trees, Suyu broiler chickens, Guizui rice, and Suhua peanuts, have gone online one by one. The city now has 28,000 online stores for agricultural products, 141 agricultural products "connected to the Internet", 4 national "Taobao villages", and 6 provincial-level "e-commerce villages". Across Suqian City, the number of Internet entrepreneurs and employees related to "Internet agriculture" has exceeded 280,000. In Caoji Township, Suyu District, there is a farmers' Internet entrepreneurship street about 1 km long, gathering more than 10,000 young people directly or indirectly engaged in Internet entrepreneurship.