How to build a long-term mechanism for the development of the tea industry? Experts suggest adhering to five major strategies
From October 16 to 19, the Third China Tea Expo was held in Jinan, Shandong. This expo aimed to focus on building a national platform for showcasing tea production achievements, a platform for exchanging views on tea industry development, a platform for matching tea production and sales, and a platform for promoting tea brands, so as to effectively promote production-sales coordination, enhance information exchange, drive brand cultivation, and guide industrial development.
At the high-level forum on tea industry development, participating experts held that, to build a long-term mechanism for the development of China's tea industry, it is necessary to adhere to a regionalized development strategy, focus on building advantageous industrial belts, and accelerate the formation of a group of bases with relatively strong international competitiveness; adhere to a quality-first development strategy, focus on improving quality and cultivating brands, and accelerate the cultivation of a group of famous-brand products with Chinese characteristics; adhere to an industrialized development strategy, focus on cultivating and strengthening leading enterprises, and improve the mechanism linking the interests of enterprises and tea farmers; adhere to a strategy of invigorating tea through science and technology, fully tap the advantages of variety resources, promote new varieties and new technologies, and increase per-unit yield and efficiency; and adhere to an export-oriented development strategy, vigorously expanding product exports.
Experts suggested that all localities should carry out rational layout, control the total area of tea gardens, follow the principle of comparative advantage, concentrate tea cultivation in advantageous regions, and increase the proportion of key tea-producing counties; shift from single production to diversified production, ecology, and lifestyle, and produce tea that consumers can afford and are willing to buy; vigorously carry out standardized tea production, actively advance the transfer of land contractual management rights, and promote large-scale and specialized operations; and rely on scientific and technological innovation to build high-standard tea gardens and advance mechanization, intelligentization, and whole-industry-chain informatization in tea production and processing.
This expo was jointly held by the High-Quality Agricultural Products Development Service Center of the Ministry of Agriculture, together with the China High-Quality Agricultural Products Development Service Association, the Tea Research Institute of the Chinese Academy of Agricultural Sciences, the China Tea Society, and the Cross-Strait Tea Exchange Association. It invited nearly 1,000 procurement merchants to participate, and held activities including the high-level forum on tea industry development, the recommendation of outstanding brands and brands with great development potential, the First China Tea WeChat Business Conference and the China Tea Industry New Media Marketing Summit Forum.
