Direct agricultural product sales agreements reach 5.637 billion yuan in investment

Chutian Golden News report: Yesterday at the agricultural expo production-sales matchmaking site, 27 colleges and universities, supermarkets and convenience stores, as well as end consumers such as the logistics group of South-Central Minzu University, Yanyangtian Wangjiao and Lantian Hotel, held face-to-face negotiations with more than 800 agricultural product production and processing enterprises from across the province. A total of 34 projects found partners through this matchmaking fair and reached agreements or letters of intent, with the investment amount for the agreements and letters of intent reaching 5.637 billion yuan.

More than 20 supermarkets including RT-Mart, Walmart and Carrefour began to change their procurement models, shifting part of their sourcing from the original wholesale market distribution to direct purchases from farmers and production enterprises. Five vegetable convenience store enterprises, including Laonongmin Company, Huichun Cooperative, Wugang Yuantong Company, Fangxin Hengfeng Company and Lüquan Company, also actively signed orders with intended projects.

According to industry insiders, eliminating intermediate links saves about 10% in costs, freshness is better guaranteed than with wholesale market distribution, and in particular, traceability is more convenient when agricultural product safety issues arise.