Four major measures will be the focus of promoting the development of geographical indications for agricultural products

On November 8, at the brand promotion event for geographical indications of agricultural products held during the 13th China International Agricultural Trade Fair, Liu Xinlu, Director of the Center for Agri-Food Quality and Safety under the Ministry of Agriculture, said that in the future the development of geographical indications for agricultural products will focus on performing well the four-part harmony,

First, perform well the planning movement. In accordance with the arrangements of the Fifth Plenary Session of the 18th Central Committee, systematically plan the development of geographical indications for agricultural products. On the one hand, resources must be cherished to ensure that good products from all regions are brought into the scope of protection and that “regional calling cards” are carefully cultivated and developed; on the other hand, awareness of quality must be strengthened, making good use of the “golden signboard” of geographical indications for agricultural products to ensure that registering one product protects one resource and develops the economy of one region.

Second, perform well the quality movement. Strengthen quality control, maintain good distinctive quality, and strengthen supervision of agricultural product quality and safety to ensure that no incident that “smears the brand” occurs; strengthen industry guidance and services to enhance the sense of honor and responsibility of producers and operators; strengthen the management of authorized use of indications to regulate labeling behavior and market order.

Third, perform well the publicity movement. Implement the national strategic arrangements for “Internet+”, “big data” and e-commerce, promote the informatization of geographical indications for agricultural products, and raise brand awareness and influence; increase popular science publicity to create a good atmosphere in which the whole of society pays attention to and jointly safeguards geographical indications for agricultural products.

Fourth, perform well the international movement. Actively implement the national “Belt and Road” strategy, promote exchanges and cooperation with various countries and regions, advance the process of the China-EU geographical indication cooperation agreement, promote the going-global of products with China's traditional characteristics, and expand overseas markets.