The 13th China International Agricultural Trade Fair concludes successfully with on-site trade volume reaching 49 billion yuan

On November 10, the 13th China International Agricultural Trade Fair came to a close in Fuzhou after 4 days of exhibition and trading. Vice Minister of Agriculture Qu Dongyu said at the summary meeting that the on-site trade volume of this year's Agricultural Trade Fair reached 49 billion yuan, and the on-site retail sales reached 353 million yuan, both exceeding the level of the previous edition.

Qu Dongyu stressed that this year's Agricultural Trade Fair had a distinct theme, a grand scale, rich activities and broad influence. First, it well embodied the theme of "adjusting structure and transforming mode, developing modern agriculture." Professional exhibition delegations from various agricultural sectors, including modern agriculture demonstration zones, geographical indications of agricultural products, agricultural informatization and state farms, participated in the exhibition, fully demonstrating the achievements China's modern agriculture has made since the "12th Five-Year Plan." Second, the scale of the exhibition and the number of exhibition delegations and participating enterprises all hit record highs. The exhibition area was 120,000 sq m, with 45 exhibition zones, including 33 provincial-level comprehensive exhibition zones (including Taiwan, China and the Xinjiang Production and Construction Corps), 11 professional exhibition zones and an international exhibition zone. There were nearly 5,000 participating enterprises, an increase of 150% over the previous edition, and nearly 10,000 buyers attended. Third, during the exhibition, 15 major events were held, including the National Conference on the Release of 100 Agricultural Product Brands from 100 Cooperatives, the 4th Risk Management and Agricultural Development Seminar, the Agricultural Informatization Summit Forum, the 2015 Brand Agriculture Forum, the National Agricultural Product Dealers Conference, and the 6th China Veterinary Conference, along with more than 50 concurrent activities by exhibition delegations. Fourth, this year's Agricultural Trade Fair received widespread attention at home and abroad, attracting more than 200,000 visitors to attend and make purchases.

Qu Dongyu introduced four aspects of obvious results achieved by this year's Agricultural Trade Fair: First, obvious results were achieved in promoting agricultural product trade and sales. This year's Agricultural Trade Fair organized and held more than 50 promotion and matchmaking activities, opened special sessions for buyers and professional visitors, and set up service facilities such as an on-site promotion center, a negotiation service center and an international negotiation area. It attracted nearly 100,000 buyers and professional visitors from home and abroad to attend negotiations and make purchases. Trade negotiations achieved remarkable results, and both buying and selling at the exhibition site were brisk. The on-site trade volume reached 49 billion yuan, and the on-site retail sales reached 353 million yuan.

Second, the achievements and experience of modern agriculture construction were fully displayed and exchanged. This year's Agricultural Trade Fair highlighted elements of modern agriculture and concentrated on displaying and exchanging new achievements in agricultural science and technology development and agricultural modernization since the "12th Five-Year Plan." A total of 283 modern agriculture demonstration zones made a concentrated appearance for the first time, fully demonstrating the models and development trends of China's modern agriculture construction. This year's Agricultural Trade Fair also fully demonstrated the good development momentum of "Internet + modern agriculture." The application of modern elements such as big data, the Internet of Things and e-commerce in agricultural production, operation, management and services attracted widespread attention.

Third, the functional role of promoting agricultural product brands became more prominent. This year's Agricultural Trade Fair gathered famous products, with more than 1,000 leading agricultural industrialization enterprises participating and more than 10,000 products with the "three products and one label" certification. The National Conference on the Release of 100 Agricultural Product Brands from 100 Cooperatives was held. Minister of Agriculture Han Changfu awarded plaques to the selected cooperatives and delivered an important speech. Upon recommendation by various exhibition delegations and expert review, 273 gold award products were produced. A national famous, special, excellent and new fruit tasting and promotion conference was held, authoritatively launching 50 regional public brands in 5 major categories: citrus, apple, pear, peach and grape. Most exhibition delegations organized related promotion activities for high-quality specialty agricultural products.

Fourth, it boosted cross-strait exchanges and the "Belt and Road" construction. This year's Agricultural Trade Fair gave full play to the geographical advantages of Fujian and Fuzhou, highlighting the characteristics of the two sides of the Taiwan Strait and the "Belt and Road." The Taiwan, China exhibition zone of this year's Agricultural Trade Fair reached 5,000 sq m, reflecting Fujian's advantage of connecting the two sides of the Taiwan Strait. The concurrently held launch ceremony for agricultural product e-commerce of Taiwan Farmers' Entrepreneurship Parks promoted the connection between agricultural products of Taiwan Farmers' Entrepreneurship Parks and e-commerce. On site, 29 Taiwan Farmers' Entrepreneurship Parks signed contracts with the e-commerce platform "Benlai Life Network." At the same time, 17 countries participated in this year's Agricultural Trade Fair. Countries along the "Belt and Road" such as Slovenia, Poland, Malaysia and Indonesia exhibited agricultural products with their own characteristics and content such as agricultural technology, bringing new opportunities for agricultural cooperation.

At the meeting, the Ministry of Agriculture announced that the 14th China International Agricultural Trade Fair in 2016 would be held in Kunming, Yunnan Province, and a handover ceremony for the fair flag was held. The list of gold award winners for exhibited products was announced, and 50 regional public brands of fruits with relatively strong influence were released.