What are the operational models of Internet Plus land

Around 2011, as Chu Orange became popular, the model of Internet and technology companies investing funds, obtaining land use rights, and then carrying out agricultural production became all the rage for a time. NetEase raising pigs, Liu Chuanzhi investing in a peach orchard, and Pan Shiyi investing in apple cultivation followed one after another.

After 2013, the e-commerce tide surged, and the "e-commerce + land" model rose. Simply put, it means selling agricultural products obtained from the land through e-commerce to increase the sales volume of agricultural products.

At present, the Internet has begun to touch the core of agriculture - land. For example, Taoyuan Life lets users decide what to plant on a piece of land; for example, Yidi Yiwei vigorously promotes individual agricultural products. Even more widely discussed is the "Ju Tudi" project launched by Alibaba's Juhuasuan, which points directly at the land transfer system: first transfer the land to an e-commerce company, then transfer it to users, allowing private customization or crowdfunding, with users paying usage fees while obtaining the agricultural products from the land. The "Ju Tudi" project not only lets users obtain land use rights, but also provides a series of supporting services such as planting technology, agricultural product logistics, agricultural product e-commerce, and agricultural tourism. This approach completely changed the order of agricultural production decision-making, and for the first time touched China's core agricultural resource - land - with Internet thinking.

At present, some Internet startup projects centered on land have begun to emerge. One type is Internet projects for land transfer information exchange, bridging the information gap and accelerating the transfer of agricultural land. One type is localized and small-scale "Ju Tudi" projects. There is also another type, which is non-Internet projects in rural areas. For example, farm stays under customized agriculture, rural leisure, agricultural infrastructure, and so on.

At a point when national policies are becoming increasingly clear, every link in the agricultural industry chain has already developed a deep relationship with the Internet, including land, a key factor of production, which has begun to become a hotspot and core of entrepreneurship in the agricultural field. When traditional land transfer also moves toward Internet integration, it will have an impact on the entire agricultural chain.