Rural e-commerce development accelerates, building a modern rural circulation network

Vice Premier Wang Yang of the State Council inspected the e-commerce development of the All China Federation of Supply and Marketing Cooperatives in Beijing on the 15th. He stressed that accelerating the development of rural e-commerce is an inevitable choice for innovating business models and improving the modern rural market system, and is an important lever for transforming the agricultural development model and adjusting the agricultural structure. It is necessary to actively cultivate and strengthen market entities in rural e-commerce, and accelerate the development of a modern rural commodity circulation and service network that integrates online and offline channels, covers the entire process, provides comprehensive support, is safe and efficient, and is convenient and affordable.

Wang Yang inspected "Gongxiao e-Home," a nationwide agriculture-related e-commerce platform built by the All China Federation of Supply and Marketing Cooperatives. He stressed that supply and marketing cooperatives have long been rooted in rural areas, understand farmers, are familiar with rural markets, and have relatively complete organizational systems and business service networks, giving them unique advantages in developing rural e-commerce. It is necessary to uphold the fundamental purpose of serving agriculture, make full use of e-commerce platforms, promote the sale of agricultural products, promote the improvement of agricultural production standardization and quality and safety levels, and advance the development of agricultural product processing, storage, and agricultural socialized services. It is necessary to adhere to market-oriented principles, make good use of the existing organizational systems and circulation systems of supply and marketing cooperatives, accelerate the advancement of informatization transformation, strengthen logistics and distribution functions, and promote the formation of a modern circulation network that integrates online and offline development. Relevant departments should improve support policies, strengthen infrastructure construction, encourage local areas and various types of market entities to innovate rural e-commerce models, advance comprehensive demonstrations of e-commerce entering rural areas, and provide a favorable market environment for the development of rural e-commerce.